hard work

Its been almost a week since I last blog of my experince in JWT. Well till date I still find that its cool working there, though I may not know everyone there even after the formal introduction at both the Creative Dept as well as Accounts Servicing Dept, yet meeting new colleagues. Work finally got rolling for me. This week proved to be an exciting week, in getting to know my dept peeps better as well as working on ideas. Just some works to share, well worked on a campagin, which was like really crazy. We spend 2 days working OT to brain storm on how to start the campagin which ended tonight as the last night before the next discussion. Eventually leading up to todays make or break session with the peeps from MINDSHARE(mediahse). I was pretty enthusiastic before the mindshare peeps came, as it was my first such SERIOUS MEETING. First was a rough brief by the AEs, and subsequantley the MINDSHARE peeps came. We discuss on the different medium we we able to convey our message across, but it was still not very complete and will be continuing the session on Monday before finally presenting it to our big client. We fucking took so long to get our big idea across, and it got everyone pretty piss off in the midst. Well it was enjoyable I enjoy such session, cause it just makes my brian revolving. Hahaha.....

Submitted my Works to Thomas Yang(JWTs head of art) also highly acclaim art director in SG. As well as finally had a chance to talk to Bolin's sis Elisa, which is also awarded this years NEW ART DIRECTOR at the CCA(Singapore Creative Circle Award). How cool is that, pretty much got a few tips from her and hopefully I could work hard and be like her.

Took some pics at the office again. Just love the ambince of the office, it really has that creative atmosphere rolling in there. Am loving it, hopefully I would be able to be part of the company. Speaking of this, I got to go do some christmas shopping for them...haha hope to blog more next week cheers.
Took this crappy reflection from those small car mirror for looking over the unseen spots from the side mirrors thought it was fun though lame. Really had nothing to do last week rotting in front of my Mac, cause they gave me a copywriters computer which has nothing fuck! So landed up taking such ARTSY photo!! haha...


The print that gunned down 2 golds and 1 silver at the CCA by Thomas Yang, Head of art at JWT SG. Fucking nice pic wish you could see it in a high res, its really sharp which makes it look so cool in all aspects.


Yea a nice phrase, sorry its not in full cos I didn't have enough room to capture the image. Found it rather meaningful. So thought of sharing.


Yea this is the room where the agencies second hottest team sits. Yea you guessed it ANG SHENG JIN & CLARANCE CHIEW! They also won the office internal christmas card competition which won them $200 by our head of accounts Mr.Angus Fraser! Well can't say how the card look like. But it looks a bit like the coverpage for my resume hahaha....same idea but different concept and execution.


Another poster at the recept area! Very loud colours draws attention!!Yea.

Some other random work up on the walls.


Yea the computer been using for the past week. Yea its blur. Yea its also a G5, but would soon be changing to a G4! Yea I know it sucks what to do!! Got to live with it.

Yea more to blog after the major project haha.

ads ads and more ads

First thing first! I finally ORD!!! yea, I am an official NSmen on the 14/11/2006. This was also the same day, I started my journey into the life of a creative. Hahaha. Started for almost a week at JWT. I am attached to JIMMY NEO head of design. Hes an awesome dude who shows no arrogance,and pack with tons of agency experince. Am honoured to be working under his supervision. A little background about this cool fella, he started out his career at Saatchi&Saatchi SG, but before that he was torn between having to choose BATEY/REDCELL or Saatchis, cause at that moment both were offereing him a position after his grad. In the end he choose Saatchis after advice from current ECD Mccan Erickson SG but soon Bateys NG TIAN IT. After which he spend another 1 year at DDB SG and then was offered to work at Saatchi&Saatchi Beijing for 3 years before landing back in SG early this year, to head JWT's BTL section, just stepping in to JWTs sg office he has already gunned down a couple of awards for his ambient and print ad at both CCA and SOOA. Seeing the winning streaks that they are having, I can't help to also contribute a little of something.
The winning work.




For the anti smoking campagin. Bronze at SOOA.

Well a little more to add about Jimmy is that hes the trendiest guy in JWT spotting all the luxurious labelled apparels on him from prada to gucci to Commes Des Garcon to omega watches.*faint* Next comes ericka choo the copywriter from the BTL team, well a really cute ger who loves boozing and smoking so much that she falls sick if she dosen't booze for a day. Hahaha Amazing rite! Well I thought so too. Work for me dosen't seem to be too hectic. But this dosen't signify that JWT has got no job. Jobs were coming in, every creative(ART DIRECTORS)in the office were like each tending to 3 - 4 job files a day for each of their respective client they are servicing. Well to all those Creatives there I only have one word for them "AWESOME".

Had the opportunity to shake the hands of ANG SHENG JIN who won the new art director of the year 2005 as well as ELISA TAN new art director of the year 2006. How cool is that. Both were house under 1 of the hottest agency in Singapore at the moment everyones an award winner there. Well I felt so honoured to be able to be in there!(hahaa)

Well I am currently working on a name card for a photographer which I can't disclose it now.(just a hint a famous commercial photographer in sg) Hope I can add em into my portfolio after its been done! haha...prior to that was working on the women cycling team project with Jimmy. Had the opportunity to drop by the DI house with Jimmy to look at the stuff, woa that was and great learning experince, were treated like guest there, the admin there got us drinks and stuff. Cool! Saw Adrian at Shutterbug, cause the DI house and photo studio are linked awesome yea! But the place they are situated at sucks. Met Hon the famous photographer in Shutterbug, did many shoots for many agencies. Jimmy says hes a nice fella who takes care of green horn creatives. Jimmy was so welcomed there, everyone there showed him the love man, just like an old friend there probably due to his very friendly personality, thats what I also have got to learn from him being cool. Awesome!! So much to blog about my short 4 days there but I know some things are meant to keep a mum which you guys have just got to go imagine it yourself.

Well got a few photos of my intern table. Hahaha....wish I could be working there full time, its like my dream office with my dream task and stuff...Will treasure every min spend at JWT & my jim gang in the creative dept.
Am still waiting for my own computer in the office, every art director there is using a G5 I hope I get 1 too. Cause I was given an emac on the first day, which is for copywriters. Damn!


The award shelf at the recept. Well they had tons more in the creative dept. Hahaha and on the other side of the wall. Apart from the 2 big gong.


Well a pic of me at my desk, with tons of refrence book. Had the opportunity to look at books that I wasn't able to afford in the office, and lots of other magazines and ad catalogues that were never release to the public. Cool.


The poster I adore most in JWT. Haha. The words are meaningful.


The shit as I am working on some stuff, lots of sketching lots of brainstorming and lots of writing.


More updates to come!! Cheers!

appreciated at the appreciation nite

So MA LU, just got to know peeps do read my blog. Hahaha am really sorry to those who has been reading my entries for the grammer, vocab, spelling, puncutation and so on so for.....I promise to write in better english I hope, and if you guys still can't understand and you know me personally, probably it would be better if I could relate it to you when I see you.

Yes coming back to the event that happen last evening. It was the last event that I will be organising with my comptatriots from Ang Mo Kio police division Hq PNS office. Many fond memories I have with the office, with times of good as well as times of bad. Remember those time, back in the old office the happy hours(only peeps from our office knows what it stands for)once the bell is ringed the office turns into a wrestling ring, I even came up with a song for it with Vincent haha.

Well its gona be a long entry today, but before I go on a big shout outz to these dudes who accompanied through my NATIONAL SERVICE well without them life in the office would be so so boring: SSSGT YATIM(MY OC), SSGT HAIRI(THE OLD GINGER), SCPL DIN(THE KID WITH AIRBORN), SCPL VINCENT(THE DUDE THAT UTTERS MORE VULGARITIES THAN ANYONE I HAVE EVER MET), SCGT NAZRI(NOW IN NTU), SCSGT FARHAN(THE ROCK), SC FAIZAL(WHO IS REPLACING ME WITH THE TITLE OF GAY BOY IN PNS OFFICE), JACK(THE ONLY OTHER CHINESE IN THE DEPT CURRENTLY AND A BOY WHO ADORES MUSIC) and of caues last but not least SGT KRISHNA(WHO GAVE US ALL BUT TROUBLE)...ermm did I leave anyone out, if I do probably you weren't that close to me.

After all the DINGS and DONGS at the station for 1year 8mths. I could vivdly remember the day I entered Ang Mo Kio Police division Hq with the mangkok(bowl in malay) hairstyle of mine, being one of the greenhorns in the station on that 4 March 2005. I have come a long way to start touting ORD LOH! back then the craze was POP LOH, if you could recall from my older entries....Hahaha. From my first few entries I remember how I complain those days in TRACOM and so much of other stuff. Didn't know I could be such a nag, but well through this blogging thingy I finally understand a little more of myself.

Was chatting with Jialing yesterday noon, she was asking me what I miss about the office for awhile I was dumbstruck. But awhile later everything came flushing into my mind again, peeps like Hairi and Din, fuck they were with me all the while in PNS office they are the people who I would really miss. Remembering those long lunch breaks we took together, going out for mutabucks and teh tarik at Upper Thompson Road! GOSH! gone were those days!( Thanks dudes for sharing all the best places for muslim cuisines, probably would not get a chance to savour them again) Those are things I will remember.

Probably its only when you are leaving all this fond memories comes flashing back in your mind. Had a mini gathering with my mates back in camp. Though we haven seen each other for like a year or so, there seems to be endless things to chat about. Spoken to Chee Mun on the phone, talking about his life and my life...everything was cool. But the same qs Jialing pose to me Chee Mun asked as well...haha ladies and gentlemen I am not gay man, I just got no luck in this. Hahaha.

Well back to the dinner, was a cam whore that night. Posing in pictures everywhere, for the first time hahah I was doing that. Went up on stage receiving a plaque from my NS commander Mr. Leng Seng Choon(Regional Accounts Director for UOB KAY HIAN research) an important man...haha. All smiles and grin from me and Din who were the recepients for the plaque. That feeling was great, hope to do it again some time soon!!*grinz* Finally for once through this event I felt appreciated with the clapping of the hands from the audience I felt real good, knowing that my hard work in this 1year 8 mths wasn't for nothing. Cheers! Almost every PNSmen from Foxtrot heard my voice before, I could from some faces they were like astonished to finally see my face....hahaha. Hoping to receive the photos from that night from my colleagues as the photos were in their dcam, apart from 2 other photos that were taken on polariod.

Coming back to reality, will be reporting for work at JWT next Tuesday. So excited, I really really hope that the peeps at JWT are friendly and of cause approachable, where I can really be able to pick up some true skills in creative designing and contuine my quest and dream.....Hahaha.

Well thats all folks journaled down quite alot of crap, hope you guys can understand, tried minimising the amount of mistakes. Hope its still readable and you peeps can understand...if you don't then that your businesss....muahhahahaha*evil laughter*.

fleshimpy

Was on my routine prowl in my mailbox, just as I open the mailbox I saw an email send in by FLESHIMP. It was an email informing me that my design that was shortlisted didn't make it through to the last 5. But my design made the cut for a run of T-shirts under the Fleshimp Label. Ermm well in a few months time guess you peeps will see my design walking on the streets. Hahaha....Not even sure if peeps would dig into my design. Hahaha, but of cause I would still myself by buying 1. Well if you ask whether I am disappointed, well who wouldn't be...but well graphic design isn't my forte, was just trying to express my ideas. But there were really some great designs by the other peeps, am diggin into the graphics. Some were awesome while some like mine were abit too cliche...well thats the least what I think it really is.

Nonetheless you guys can check out the fleshimp anniversary T-shirt design thingy at http://www.fleshimpanniversary.com. And if you dawgs wanna check out my design, you can go there directly at this address http://fleshimpanniversary.com/shortlisted_9.html which would save the hassle in going through all the pages. There would be no problem from there on, as each design has their designers name stated below. So cheers and enjoy!

Was going through the campagin brief asia's bloggy and saw that the Award show its an award show that recognises the best in AUSTLASIA. Beloware some of the only gold recepients that night:

Saatchi & Saatchi Singapore – Hasbro Print Magazines Campaign

George Patterson Y&R – Boony Doll for Foster’s Australia VB – None of The Above

Animal Logic – for Toyota Ice Sculptures, Craft in TV – Computer Generated Images and/or design

JEH United Bangkok – for SmoothE The Love Story

The Sweet Shop – for Live, Vodafone – Craft in TV, Direction

Lowe Hunt – LynxJet for Unilever, Mixed Media Campaigns

Lowe Hunt – LynxJet for Unilever, Direct Marketing – Integrated Solutions Campaigns

Host/The Glue Society – Enjoy Our Rates Responsibly for Virgin Mobile Australia, Direct Response Advertising Campaigns

George Patterson Y&R – Boony Doll for Foster’s Australia VB – None of The Above

Well the Saatchi & Saatchi network was the most awarded network with its agencies in NZ gunning 17 awards, SG 10 awards and Aus 6 from the different categories. Other mentionable SG agencies that won a medal or more were O&M who won quite a few as well and followed by MCcan Erickson SG and JWT SG each gunning a bronze. But of cause all eyes are tune for next years D&AD, CLIO, THE ONE SHOW as well as Cannes Festival. With D&AD and CLIOs already naming their juries for the coming years competition. Hahaha

Well a note, I am going to DEKIT TOMORROW. hahahaha! Yea ORD LOR!! Pink I/C come back to PAPA.....I am missing you.

the tally

Well the medal tally is up. Just saw the post on the Chairman for this years competition's blog. Some differences in the standing. This year each design discipline has a best of show gong given out. Last year there was only 1 for the overall best which JWT won it with the ad by ex-cd Joseph Tay(currently BATES Head of Art) for the art work Listerine.

2006 medal tally:


2005 medal tally:


Well look at the difference, there are agencies that improve in the standing as well as agencies that went down in the rankings, well for some more ill fated agencies they did not even win anything this year round. This once again show which are the agencies that are creative. Coming back to the comparison, JWT slide down 2 placing to 3rd in the medal ranking gunning 2gold, 6silver, 8bronze and 7finalist. Bates moved up the most by 10 placing followed by Ogilvy&Mather moving up 6 places. Commendable agencies are DENTSU SG & Black Design they won't even in the tally last year. And of cause not forgetting Jonathan Yuen with his winning website, you can view it here http://www.jonathanyuen.com the illustration, sound and web design is superb.

I could understand why steven said Ogilvy&mather and Kinetic were challenging who had the most award that night looking at the no. of medals and certs they received its not that hard to imagine. Hahaha. Hope to view some pics at 4as.

pleasent nite out

Plans on catching a movie was like demolished after the usual jim gang members were all occupied with their commitments. Peeps like Ian working and then Ah seng had to leave for the land of aussie this afternoon, crazy sotong ever so busy. But still at the end met up with Darren and his gf Yuting as well as my Bud Steven. We had dinner at TCC, and then drop by at a place near Steven's place PAHANG RD OR PAHANG LANE its near ALWIWI Street. That place is ever so charming, had wine at this store that looks like a wine cellar wonderful place for peeps who enjoy red wine(finest things in life), sited at a dim lighted table the ambience was cosy. After the drink, steve was complaning about being hungry so we decided to walk down the street, in search for a place to eat. As we walk down we came across many shop houses where people sat outside smoking seesha, it got us all so excited. Well when was the last time I had that well guess it was 2 years ago. Hahaha. Well the AROMA of the smoke was nice. Probably we will visit that place again for a bonk.

The roads at Arab Street look pretty much different from the ones in the daytime. Everything seems so serene. In the end we dropped by a muslim store had chicken mutabuck(not sure if its spelled this way), teh terak and also Mee Pattaya. Sat there till 1 and all of us were scared away by a flying cockroach. SCARY! I hate those black fucking creatures, always lurking around.

Overall had a interesting nite out. But of cause how could I not update alittle on the Creative Circle Award 2006 which Steven was present last night. Saatchi & Saatchi Sg won the much acclaim BEST OF SHOW award. The images monsters a little scary but the copy does make alot of sense.





The copy for one of the ad reads like this:
Your mother acts as though nothing happened.
She makes dinner and sits at the table, staring into her plate.
He stumbles in drunk, stands behind her and says,
“I’m sorry. Do you forgive me?”
She sits silent for a long time.
You can see the bruise over her eye turning purple.
You can feel her sadness filling the room.
She nods without looking up.
He forces a kiss on her then smiles at you as if to say
everything’s fine now.
You stare into your plate.
NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
To report instances of domestic violence, call AWARE at 6774 5935

According to Steven O&M SG was the biggest winner this year, they won it big in both the ad as well as interactive categories with trophies that stacked in a heap. Following that was KINETIC advertising, fuck they are favourites at all local award show in gunning some metals, so at CCA it was no exception that they do well. Agencies who received awards were BATES SG whose Nokia Ad won the BEST OF ILLUSTRATION, which as follow MCCAN ERICKSON SG, BBDO SG and of cause last but not least JWT SG. Black Design won the BEST OF SHOW award for the DESIGN category, for anyones info BLACK DESIGN's CD is none other then JACKSON TAN of the infamous design collective PHUNK:STUDIO.

Well hope the medal tally would be up on the website. Probably we will have a clearer picture of the overall tabulated format.

Yawnz time to go to bed already eyes are getting droopy.

MORE MORE MORE ENTRIES....

Woke at 0815hrs...was asking myself WTF?... why did I wake up so early, am I not suppose to enjoy the finest time in life now. Well guess I will still be engaged in this self imposed question for the next few morning till the 13th.

Read the newspaper as usual, and was excited to see 3 full pagess on articles that was talking about this new book called ideas which has interviews of CDs from all the MNC advertising agency. After reading the articles it made me even more eager to find out more and dabble further into the industry. Would sure love to get the book "IDEAS". While it was in the midst of production I was aware of it exsistence, through my good buddy Darren who was part of the crew who went around getting the Creative Directors potraits at their individual offices.(Like students going aournd getting peeps to buy the flags)

Well would love to see the outcome of prints in the showcase. Well gona use this 2 days to search for it. Hopefully with some success. Well tomorrow would be a good day to start, as I will be having reasons to rise early and go down to town to take some photos for some ideas. Yea! Alone.

Looking forward for the results to be posted next week on the Singapore creative circle awards 2006 held at RITZ CARLTON last night, would like to find out if JWT Singapore had the honour of retaining its title again. I sure hope it would.

Oh ya before I forget, the last 2 prints I mentioned in the entry, I almost forgot to put them up. So here it is.
This first one in my opinion of the boxer doing his prayer is the best. Probably it just gives us all a reality check. Its more then an ad its an art. Hahaha.."THE ANXIETY".

Second Piece

Both Playstation ad.

Got another Playstation piece, I've got a friend who says it was good. But to me, I couldn't catch what it was trying to say. It took me a while to actually understand thorugh his verbal explanation. Well in my opinion this ad is trying to hard to let its consumer know what they are trying to sell.


I have no idea which agency did it. Cause it wasn't fantastic didn't really borhter to know who initiated the idea, just wanted to make a comparison between the two. GOOD/BAD.

Do drop comments if you happen to read this entry. I would really love to find out what you guys think as well. if anybody is reading it that is?

my favs

hey hey more entries in the coming weeks, before I everything gets so busy for me till the 14 NOV. Saw some campagins that should be noted down, while sitting infront of my PC brain storming at the same time sipping that so so black coffee.

Shared some TVCs in my last entry, now on PRINTS(my favourite).

A rather wierd ad by Leo Burnett Singapore. Nice crafting of images but idea wise concur with some other commentors from other peeps, rather easy to understand but punny.


A couple more ads that I think were great ideas.
No random order, categories in campagin and singles.
Start off with the campagins:
One of the best campaign I have seen in terms of craft for such my all time favourite candy. Nice photography.

Cannes Gold Lion 2006

Next comes the long copy. Love the use of the typo and the colours, it just sets the mood this client. From my all time FAV art director: Juan Cabral

Cannes GRAND PRIX winner 2006

Here comes the Singles:
They all PLAYSTATION ADS, I love them makes me feel so young again. With their extreme stroylines. One is from TBWA/Paris and the other from BBDO Chillie but from two different continents, it once again tells you how games show no language barrier in advertising.

Credits:Agency: TBWA, Paris(3 CONSECUTIVE Cannes grand Prix WINNER)
Creative Director: Erik Vervroegen(most awarded CD in the world)
Copywriter: Sebastien Vacherot, Jessica Gerard-Huet, Loic Cardon, Ingrid Varetz
Art Director: Sebastien Vacherot, Jessica Gerard-Huet, Loic Cardon, Ingrid Varetz
It double up as a Print ad as well as a TVC a fantastic one. Below is the attached TVC AD. (*Do on ur speakers up for intense sound effects* wahaha)

Clio Grand Prix Winner, Cannes Gold Lion 2006

The other Playstation ad. Very cool ad, which defies all boundaries. In my opinion this kind of ad rocks though its sort of overboard but hey isn't games suppose to be like this. Agency: BBDO Chile, Santiago
Creative Director: Cristian Schinadeerman
Copywriter: Matias Lopez, Marcelo Correa
Art Director: Emerson Navarrete, Fernando Riveros


Damn got some problem with the last 2 ads promise to post them up as soon as i resolve the matter. Probably come up with a post for the above mention ad.

Cheers for now.

LAST WORKING DAY

2/11/2006 is mark down in my journal as the unofficial date of my ORD. Finally I could smell the air of freedom once more. Shelving my blue uniform into my cupboard. Well the sign of relief fills the air. But also anxiety just fills my mind, after today I will be on a long long leave till the official date which is 14/11/2006.

Yea, will be embracing a new career. Yea cheers!

colors no other

In my previous mail I made some comments in regards to the SONY BRAVIA ad here they are podcasted on my blog.

I simply adore the wonderful copy at the end of the commerical "COLOUR LIKE NO OTHER".

Latest


Older


Well hope you enjoyed both commercial cause in my opinion they are what commercials should all be.

Since I am posting on tv commercial, just to also feature just a few others good interesting concept commericals:
Carlton beer by GEORGE PATTERSON Y&R (AUSTRALIA)
FREAKING BIG AD! Judging from what the whole commercial's music!


This TVCs just make me think how stupid I am.