Its New Years Eve

Guys and Gers, its New Years Eve! Ermm let me see if there is any New Years Song, damn I don't think I have any in my Imac......think I've got to search for 1 in one of my old cardboxes which is lurking somewhere in my storeroom, but I swear I have em.

Guess all those sentimental peeps out there are already jotting down their new year resolutions quietly in their good looking 555 notebook. I must say those 555 notebooks are darn good, they are handy and at the same time cheap, it cost like what 40-50cents. Hey don't act cool and say you never heard of the brand, fuck everyone knows the brand 555 when it comes to notebook, its like the crocodile brand in stationery. Household brand ok!! Coming back to jotting down new year resolutions, I am always like half at it, I could note down a dozen but most of the time not accomplishing most of em, I am like the biggiest liar(to myself at least). Nevertheless this year I will still write but TRY to cut down on the no. of resolutions*I try to*and hopefully faith will bring me through all of it. Ahhh....you guys think I will jot it down here didn't you. Actually I did thought of but on the second thought if I were to jot it down here and you guys know about it and see me not accomplishing the task I assigned for myself its like so ma lu! Hahaha. Well guess I would stick to my trusty pinkish 555 notebook. *hey! dun think I don't know your laughing at what I am writing infront of your screen!* Stop it! I say stop laughing!! " p

But well coming back to a recent upsetting event, which I overheard from the many secret talks my mum and dad had on the tellie conversation, where you know kids don't get a part of the action. Oh ya I digress too much! Coming back, its about my cousin whos getting a divorce, yes its damn sad. This cousin was 1 of those whom I was rather close to, back when I was still staying at my ah ma's CRIB(when I was 4 plus). Ya, I could still vivdly remember my cousin's wedding dinner just back in 2004, and the person who I attended with. I was rather upset when I heard of the news, for a moment bad memories of myself started flowing back into memory. Yea, yea maybe its the end of the year so such things are returning back to haunt you. But on a lighter note, its a miracle for once my absent mindness left me.

Well its really quite scary, after dec it means I would be another year older in Jan! Damn! I can't believe it I am turning 24!! Hey dudes give me a break, I don't want to grow old that fast, I just saw Ah seng turn 23. Well was using my bro's laptop the other day, guess what I saw an Mirc icon, freaking hell give me a break that was the IN THING back I was still schooling!! But never thought I would be greeted by its presence again. Peeps are still using it, I thought it was like close down already or something, but having seen it on my bro's comp it just goes to show that I am quite outdated. But anywayz its like a reminder to myself that I've got to update myself with things around me, if not the next time anyone whoever sees me again will be asking why are there grey hairs outgrowing your black ones, which I know would be quite upsetting!

I am really looking forward to a better year in 2007, hope everything will be replaced.

Still listening to Wen Lan - Shen Re Kuai Le.

hell yea

Passed my Final Theory, after the second attempt at it. But also at a record breaking time of 10mins for the 50qs. Before the test in mind I was quite worried that I might fail the test again cause I really had no confidence all I could think of was shit la how ah later the queue downstairs very long got to wait etc... Cause I only started to study this week and it was like 1hour each night before the test date. I really got to thank god for thiat. Now comes the practical which I would have to put into use all that I have learned in theory. Yea!

Well new years eve tomorrow. But we haven even got anything solid going. Many ideas but none seem to be agreeable, hard to compromise. Its always the same old issues. Hope we can solve em, if not I think we could really stay at home and see the dawn of the NEW YEAR at home. HAHA!

Well many new year resolution to be made. Many things in mind for this coming 2007. Hope I can achieve em all.
Cheers to all for the year 2007!


Now listening to WEN LAN - ZHU WO SHEN REI KUA LE

Over just like it came so fast.

Christmas is over, everyones looking forward to the next holiday NEW YEAR DAY.

For me this new year proves to be one that is pretty uncertain, many task lies ahead but of cause like always I will try to brave through it. Much anticipation on whats gona happen in the coming months. Well would start with leaving those that I don't want behind 2006, and embrace a new 2007.

Would be working hard this holiday on my portfolio, which i hope by then await critics from Jimmy when he is back from his holidays next year. Hoping 2007 would be a better year as compared to 2006!

CAFE DEL MAR is coming to SG, its landing at a new premises in Sentosa would love to one day drop by that place seems like a cosy joint. Though I am not much a beach dude but its CAFE DEL MAR! Check out the new joint at www.cafedelmar.com.sg

Festive Season is here to stay!

Yea Man I know its Christmas EVE!!

Ermmm. I thought I couldn't be here to wish you guys in real time, so i thought why not this:
I WISH YOU GUYS OUT THERE A


Cheers!! Lets look forward to a new year after this!!

YEA! Thats me and my ultimate back to work specs kit!! Get urs today!!

another post

Yes! Its time for another post, just before christmas!

Well its been a crazy week, deadlines to meet presentations to clear before the long holidays, and of cause everyone in the office were like giving out presents the whole week. Received a few myself, but of cause I wasn't really expecting any from anyone as I was just an Intern.
Well those nice people that actually remembered me were Clarance, Jimmy, Erika, Thomas, Faye, Ryan and my CD ALI SHABAZ. So glad to have known them, they made my exsistence felt in the office.

The gifts they gave me were not expensive, but I was really elated. Clarance gave me a very cool sketchbook which he bought in BKK. Its from one of the shops at the new shopping mall PLAYGROUND in Sukohmvit called MANGA an awesome place, would love to visit the place which we missed out on our last trip to BKK. My Head Jimmy gave me a card holder from MUJI, Thomas gave me a box of chocolate, Faye a notepad as well as ERIKA a doll. Everyone in the office were cracking their brains like: HOW AH! HE BOUGHT A GIFT FOR ME, I NEVER BUY FOR HIM ANYTHING? Haha such a person was my colleague RYAN who has this problem.

Had the chance to dropby TEO studio for a photoshoot. Well Teo was indeed a very experince photographer in terms of etiquette and not to mention his friendliness. Its no wonder many ADs and CDs love to work with him from Saatchis to DDB almost every MNCs agency's AD guys has worked with him before,. Hes one of those photographer who has no temper. It was also my head and colleague first time working with him. Would love to work wit him in the future as well which I really hope so.

We spend last friday brain storming on our brief for Lipton. The ideas were then presented to Ali on Monday, worked out the visual on Tuesday and yesterday my HEAD went out with 1 of the AE to present our ideas to the bosses and marketing guys at UNILIVER. The bosses loved our idea and I was quite proud cos the idea that they liked most was the one suggested by me!! Yea, hope to see it roll out onto the streets next year. Not to mention after my head presented the idea to the client he came back with 2 tubs of BEN and JERRY ice cream, which everyone in the office enjoyed.

Well to end todays note here is some pics I took at work.

After working hours.


Great Starburst!!! One of my favourite poster at JWT.


TEO STUDIO!!


At work: TEO STUDIO, AT THE SET.


All the wonderful gifts.

Cheerios!!

a month !

Its a month now since I ORDed, as well as a month spended at JWT. Well it was the most wonderful experince interning at JWT. Talking to peeps that were like heros that I thought I would only be able to see them only on ad mags and award annuals. Peeps like Clarance Chiew award-winning copywriter(EX-10am Comms writer) which only this week that I realise he knew my name haha so I was not invisible, Joseph Cheong award-winning copywriter(EX-BBDO) an AWESOME a writer whos full of quirky ideas and of cause an avid cyclist together with Thomas Yang JWT's Head of Art whos also an Award-winning Art Director and Ang ShengJin the Award-Winning Art Director, Mr.Ali Shabaz our CD whose also an award winning copywriter before he was promoted to CD at JWT, he is darn good and hes really sharp in spotting ideas for the creatives, then finally comes my dudes Jimmy(my mentor) Head of Design, Erika the copywriter and his partner in crime Ryan Kam Art Director both of em were partners for like fucking 6 years since their Hay Days at Wunderman KL. The two of em has to pick on each other everyday but in a harmless manner.

This week was a pretty tough week, the BTL team were totally drained out!!
Working on the Olympus Pitch, spending 3 nights of brain storming and 2 nights of execution for idea and Scam. The rainy night before the presentation when all you guys were at home tug under your warm comfortable blankets and comfy pillows, myself and my 3 colleagues were still in the office working our butts out, I left at around 2am while the rest of the team work till 7 the next morning. The team just went back to take a bath and we all had to assemble back in the office at 11.30am to do abit of touchups before presentation, Gosh! guess thats advertising really is, tight deadlines. Yea!
Finally the presentation was made to the marketing people of Olympus by Jimmy, Ali and of cause the AE Esther the next day.

Thinking back it has been about half a year since I really sat down with a group of creative peeps to crack a brief, I could vividly remember the last time I seriousily took time off to do such a thing. Well if I didn't rmemeber wrongly it was back at IAS at the beginning of the yeaar doing the creative writing thingy project. Really enjoyed the process. But doing it at JWT is whole different experince its like a dream come true able to sit in a real agency doing REAL COMMERCIAL JOB. Recalling back 2 years back where I could only dream about it, and now it everything looks so real.

I think I am slowly falling deeply in love with advertising, its like a virus I am slowly being infected! Hahaha!

Like everything in the world, behind all the glam there is also the unglam. Haha like the hard work everyone puts in before an award winning campagin is born, the bitching which is always an ongoing affair, but always interesting and entertaining when you are engaged in such conversation, cause you do get alot of information about the industry which could act as real good case studies for future refrence. But well after having said all this, I am enjoying my stay at JWT even as an Intern, would definetly wish to further explore my career opportunity at JWT, which I really hope so.

EndNote:
To end this entry I would like to say I've finally realise that, behind all good campaigns you see out there, lots of hard work and brain juices has been drained from the creatives before the big idea is born. So please do remember to appreciate the campagin and probably go abit further and find out who did those ads you love on the streets. Probably one day you would find my name admist the credit list.(HAHAHA)

Now listening to Robbie Robertson - Shine Your Light.

emo

Hell yea! Was spending the day home as the rest of the office guys are either at their own holiday destination or Bintan. It was an enjoyable day as well a disappointing one, was expecting my new living rooms TV to arrive today, but to my mum and I disappointment, the delivery man said it would only be able to send to us by tomorrow! Darn.

Well spend the last few days doing searches for stock images for work, hope I've got em rite if not we would be spending a whole lot of precious time looking for it again.

Was looking at adsoftheworld.com last friday, and saw an AD by Saatchi&Saatchis Guangzhuo which by now many creatives around the would would have seen it or knew about its exsistence, which led to an uproar. In my opinion the duo who created the ad were like "TOO SCAM" driven that they decided to come up with ads like those! They were from one of the most sort after agencies in the world but still such unfortunate incident happened. From a press release by Saatchis China the two creative involve in the act were sack immedialtely. Well thought it was kinda of harsh for the 2 of them, but what to do they disgraced their agency and of cause they've got to pay for the price. A pity!

It rained pretty heavily in the late afternoon, its when emotions sets in. I just stood by the window enjoying the soft breeze, slapping against my face. It was a kind of solace I found, where everything in mind came to a standstill. I just remember some stupid things things that I have done and some things I should not have done. Having thought so I agreed to what my brother written on some of his marathorn kit, it goes like "ONLY WHEN YOU FEEL PAIN, DO YOU REALISE THAT YOUR STILL ALIVE", which in my opinion I find that its true. It kind of reminds me that its only through suffering would u gain something out of it. I would definetly work harder towards my goal and hopefull achieving it.

Well got to end here, nothing much to really write about already. Well hopefully work will tire me down this days to come. Oh ya the links and everything I willtry toput emup as soon as possible.

dedication

Fuck man have been watching James bond movies for the past few weeks. Well I must say they are very interesting, in terms of their cinematography and stuff. From Sean Connery, Roger Moore and Pierce Brosna. Well I must say I do love the ones acted by Roger Moore, I guess he fits the James Bond role the best. He has that Cassanova face haha...my mum differs what I think she thinks sean connery and Pierce Brosna is a better Bond yucks. Fuck I am getting more bitchy this days! Hahaha....

Yea over the weekends had some pickup. Actually was in town to get some stuff for Jimmy, Ericka and Ryan but fuck in the end I pampered myself by getting clothes and a Compact Flash Card for my Dslr. Haha...finally knew what I wanted to buy for Jimmy and Erika. For Jimmy my mentor a Shishedo grooming kit and Erika prob a earing, as for Ryan I am still thinking hard what to buy for him.

Last week was slow moving, cause Jimmy was out for hot housing organised by Nestle Asia Pacific. Which was like the Young Lotus award, where a copywriter and a Art Director pairs up to work on a brief at a stipulated time, its a annual event I think where creatives from the different JWT offices in Asia come together. Let me see asia has how many JWT offices ermmm...24 offices in Asia, 50 odd offices in Europe and africa, 20 in South America and 10 in North, that amounts to 104 offices around the world. Hahaha...well quite a big network JWT has.

Next week would be an even busier week at the office. With pitches coming on, gona be a crazy week. Yea! But hell I wish there would be more. Yea!

Oh coming back to the reason why I blog today. Yea, was STALKING in Chee Mun's friendster and chance upon his blog and was honoured that he linked me blog to his....and so I too linked up my blog to his as a form of gratitude haha... Hey mun if you see this entry!! Do feel honoured hahaha......

No photos today, cause the reason is simple NO PHOTO!!

another week gone

Well time seem to pass very fast these days. Its like I was just about to embrace Monday and now its Saturday. All was well, presentation with unilever was great, heard from my Copywriter that everything was fine the client was pretty much please with our ideas, now we are awaiting the birth of the BIG IDEA. Jimmy was away for this "hot housing" thingy with clarance organise by KIT KAT south east asia. So everything was pretty much slow moving, was still working on the TEO STUDIO's card which we are rushing for the deadline for the entry for D&AD 07. As well as a few other probono work, hope those stuff I have taken part in would gain me some fame haha, even a finalist or merit would be cool.

Had a small chat with jimmy and erika my copywriter. They were telling me if I want to step in to advertising I have to start somewhere where the agency is doing creative work rather then business orientated. Gona take his advice and hopefully my portfolio would take me somewhere. Emailed VCUadcenter, the current hottest ad school in US, with many of their alumni working at big MNCs agencies around the States and the world.

Would hope to work on some HSBC mailer as well as lipton soon. I love to engage those creative as I had a share of chipping in ideas. Hhahaha.

Well leave you with a pic of me and also the the room before we had a make or break session with MINDSHARE.



Chilling to iONE BY ISHOP - PAUL T - Seduction