a month !

Its a month now since I ORDed, as well as a month spended at JWT. Well it was the most wonderful experince interning at JWT. Talking to peeps that were like heros that I thought I would only be able to see them only on ad mags and award annuals. Peeps like Clarance Chiew award-winning copywriter(EX-10am Comms writer) which only this week that I realise he knew my name haha so I was not invisible, Joseph Cheong award-winning copywriter(EX-BBDO) an AWESOME a writer whos full of quirky ideas and of cause an avid cyclist together with Thomas Yang JWT's Head of Art whos also an Award-winning Art Director and Ang ShengJin the Award-Winning Art Director, Mr.Ali Shabaz our CD whose also an award winning copywriter before he was promoted to CD at JWT, he is darn good and hes really sharp in spotting ideas for the creatives, then finally comes my dudes Jimmy(my mentor) Head of Design, Erika the copywriter and his partner in crime Ryan Kam Art Director both of em were partners for like fucking 6 years since their Hay Days at Wunderman KL. The two of em has to pick on each other everyday but in a harmless manner.

This week was a pretty tough week, the BTL team were totally drained out!!
Working on the Olympus Pitch, spending 3 nights of brain storming and 2 nights of execution for idea and Scam. The rainy night before the presentation when all you guys were at home tug under your warm comfortable blankets and comfy pillows, myself and my 3 colleagues were still in the office working our butts out, I left at around 2am while the rest of the team work till 7 the next morning. The team just went back to take a bath and we all had to assemble back in the office at 11.30am to do abit of touchups before presentation, Gosh! guess thats advertising really is, tight deadlines. Yea!
Finally the presentation was made to the marketing people of Olympus by Jimmy, Ali and of cause the AE Esther the next day.

Thinking back it has been about half a year since I really sat down with a group of creative peeps to crack a brief, I could vividly remember the last time I seriousily took time off to do such a thing. Well if I didn't rmemeber wrongly it was back at IAS at the beginning of the yeaar doing the creative writing thingy project. Really enjoyed the process. But doing it at JWT is whole different experince its like a dream come true able to sit in a real agency doing REAL COMMERCIAL JOB. Recalling back 2 years back where I could only dream about it, and now it everything looks so real.

I think I am slowly falling deeply in love with advertising, its like a virus I am slowly being infected! Hahaha!

Like everything in the world, behind all the glam there is also the unglam. Haha like the hard work everyone puts in before an award winning campagin is born, the bitching which is always an ongoing affair, but always interesting and entertaining when you are engaged in such conversation, cause you do get alot of information about the industry which could act as real good case studies for future refrence. But well after having said all this, I am enjoying my stay at JWT even as an Intern, would definetly wish to further explore my career opportunity at JWT, which I really hope so.

EndNote:
To end this entry I would like to say I've finally realise that, behind all good campaigns you see out there, lots of hard work and brain juices has been drained from the creatives before the big idea is born. So please do remember to appreciate the campagin and probably go abit further and find out who did those ads you love on the streets. Probably one day you would find my name admist the credit list.(HAHAHA)

Now listening to Robbie Robertson - Shine Your Light.