created for the genius in mind

RED BLOCKS, BLUE BLOCKS,GREEN BLOCKS...Well legos has been my all time favourite plaything, I assume for most boys back at my age it was the most "IN" toy. Every little boy had the dream of building up a big architecture or some wierd looking structure, well those well abstract. For some indeed Lego was a tool that helped them looked further in life, for others it was just some toy that accompanied them through their childhood days..hahaha.

Noted some interesting ads by the ever so strong showing in ad awards SAATCHI & SAATCHI Singapore for LEGO and the FCB, Johannesburg, well many has compared. So here I am making my 2 cents worth of comment. Well the campagin by Saatchi and Saatchi Singapore looks impressive but the Cannes Winning ad by FCB Johannesburg looks just as neat.
But in my opinion, the Lego print ad by FCB has a much better concept in terms of ART DIRECTION as well as IDEA. In the ad it showed me what LEGO really is. Well I've always percived LEGO as a toy that is for kids who use their own imagination to build whatever they feel should be fitted in the blank canvas given to them. In that print ad by FCB I saw that, though it was a simple ad but it made me stop there to look closely at it and think for awhile. With just that periscope in the sea of blue blocks it makes me just want to find out more about LEGO. As for the Saatchi Lego ad, it wasn't too hard to figure out what they were trying to tell me, probably because maybe in this comparison LESS IS MORE. With the scene of each print ad I could imagine what it is telling me, probably its an TTL(though the line) ad that dosen't require the audience to think too much. The team at SAATCHI had it going they understand what LEGO idea was, but just couldn't execute out in terms of visual communication, I think thats why they lost out to FCB. Nonetheless both were very well crafted individual campaign and singles. Hope to see more coming.

Attached are the two ads with credits(see and comment for yourself)Both are Cannes Recipent.

Cannes Lion Winner

Cannes Grand Prix

guard tuurnout 2006

Well yes yes I know, I said this blog would strictly be used as a journal for my critics for advertisment. But I just can't help it but to add in this guard turnout entry. Well it was one of those memorable moments I had in the SPF, and at last I am left with 2 weeks of service with SPF. Its hard not to tell myself its finally over, 2 years 2months of service is finally coming to a closing chapter. Just like the many unhappy/happy moments that happen before, it will all come to a full stop.

Was looking through some old photos I took back in the training days, everything seems fun but of cause at the same time stress having to come with studies as well as Physical Fitness. It was in the National Service that I have achieve so much in terms of mental and physical strength. Attaining feats that were once thought to be unachivable in my dictionary. Having a time to finally sit down on my desk shafing aside all those g3 files was a pleasent sight. Finally was able to take a breather, my successor is finally here.

Been busy with my guard turnout and in fact its the reason I am jounralling something that is not about critics and praises. Well digressing too much. Had the opportunity to have a taste of the arms drill, becuase of the Commissioner Visit to our division. Its not so hard to imagine that the days and hours spend for practices just for a 5-10mins saluate with the M-16 to welcome the commissioner. Well it kind of helped me to relieve the moment when i was about to POP, and now my before I ORD I am given a chance to do it again. Well took this opportunity to commenmorate my ORD, which I took the practices quite seriousily. Was glad to know some new friends just before I go off, cheers to that. As for now leaving some footmarks of the event that took place. With more to come.

hall of fames

Many local awards were held for the past 2 months like the SOOA(SINGAPORE ADVERTISING AWARDS), and the other one which is the tourism ad award thingy which I forgot its name. But well strong showing from JWT singapore definetly,hope to see it gun some international awards like ONE SHOW, CLIOs and Cannes. With the likes of the leadership by the creative adman Tay Guan Hin its no wonder JWT is rocking the industry again. I would say: " ITS COMING ALIVE, ALIVE". So fortunate to have met this great legend along the way.

On the left thats Jimmy Head of Design at JWT and of cause the one in blue in the middle thats ALI SHABAZ CD of JWT Singapore.

Well again another podium pic with the JWT dudes CD ALI SHABAZ and ECD TAY GUAN HIN who also had an awesome night at the SOAA that night gunning that postcard ad he showed me the last time when I visited him at his office.

The Hall of fame 2006 just ended last night, must be a night of glitery advertising stars gracing the event. Well most of the categories award winners were expected to win by the obvious agencies and peeps. But to my surprise Saatchi and Saatchi SG outwitted Y&R singapore for this years title as ADVERTISING AGENCY OF THE YEAR. Saatchi got the great honours JWT Sinagpore had its own found glory being the most awarded agency of the night. With CD ALI SHABAZ winning the advertising professional of the year, the producer daphne winning young professional of the year, the Poster Campaign of the Year: ‘Shell Price Police’ – JWT Singapore and Maxus Singapore and Ambient Marketing Campaign of the Year: Unilever ‘Organics Waterfall’ – JWT Singapore(this was a sure winner after it won the recent BEST OF SHOW AT SOAA 2006).
For the CREATIVE DIRECTOR OF THE YEAR AWARD it was a tough fight between 3 very prominent CDs in SG, anyone would recognize their faces at an instance, there were 4 of them, but amonst the 4 only 3 stood out prominetly there are as follow NG TIAN IT (ECD MCCAN ERICKSON SG), ROBERT GAXIOLA(ECD BATES SINGAPORE and chairman for the upcoming CCA) last but not least TAY GUAN HIN(REGIONAL ECD SOUTH EAST ASIA JWT) all 3 of them were like my heroes. All 3 that I have mention were chairman for the Creative Circle Awards 2006 , with the 2 most recent by MR. NG TIAN IT and Mr.Robert Gaxiola.

Well next fantastic show would be the Creative Circle Awards, which would be on the 3 Nov 2006 at the RITZ CARLTON HOTEL. Well it would be a very grand affair. With star studded judges and glittery ad titles,a definate lookout is the NEW ART DIRECTOR AWARD as well as NEW COPYWRITER award, really wonder who would it be this year. As last year was won by ANG SHENG JIN when he was still with 10am Comms for the young art director award, and the award school winner COPYWRITER from Mccan Erickson Gayle Lim, which from there on pair up for the YOUNG LOTUS AWARD 2006 held during the adfest in pattaya. Well so anticipate, would JWT Singapore be able to retain that big gong I saw at their agency. We will all have to wait and see. Till then.

More could be read at www.ias.org.sg. Well next up would be the CCA awards. Sad to hear from Steven that AD PLANETgroup has no shortlisted entries, they did have some real cool guerilla ambient ads, I presume they are for the super glue ad which is in my opinion something creative not absolutely original but of cause creative. Wish them better luck in the coming LIAA and YGA in London and Australia this coming month as well.

sony bravia

well finally thought of journalling down and critics of ads rather then m life which is getting more and more mundane. Prolly because I am not very radical person.

Been a big fan of JUAN CABRAL's work, too bad he wasn't able to make for this years CCA jury. Hes the creative partner down at FALLON UK and the brain child behind the highly awarded SONY BRAVIA TVC AD. I simply love TVC on the balls, raining balls were all rolling down the streets in SAN FRANSISCO I can imagine that sight. Accompanied by the beautiful piece of song by José González's interpretation of 'Heartbeats' - originally performed by Swedish band, The Knife. Fuck, the tunes is still looping in my head. There were some scenes in the TVC which really amazed me. Like the frog leaping out of the pipe after the balls came in contact with the pipe.



Like what I always say, since you are only as good as the most recent things you've got! Well the new TVC by the same cast came up with yet another stunning piece of TVC that amazed the industry. With the stunningly beautiful colors shown. What do you get when you combine 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire together? Well the anwser is simple, you just got to find out yourself. http://www.bravia-advert.com/

But well I just hope the colors thingy will end soon for the SONY Bravia commercial in UK cause I think its getting pretty boring already. Though this 2 ads I would say were technically profound, but at the same time where concept and idea is concern its getting pretty boring. But well will see more of JUAN CABRAL the great argentine ad man push the boundaries.

Some colorful pics to share:

ORD IS COMING

Well its coming, yes its coming closer and closer. All my dudes are so so excited. Damn! Can't wait till its finish, everything was breezed pass so fast. Before I got enlisted I was so afraid things would not work out like it would now, though during my service there were many tide both high and low. I still vividly remember the person who told me not to worry when I got enlisted. Well some things will be buried in my heart. Well finally we are all getting our freedom back. Yea!

Yes yes can't wait to get into the workforce. I know it would be very tough but of course at least I am doing something which I like and not something that I am being forced to do.

Well all the best to my dudes and myself. Exactly 1 month to ORD cheers. I am going to clear my leave soon too yea!

meal time

Wanted to write this entry yesterday, but well as usual being the lazy me I wrote off the idea from my mind. Well had being hopping for a reply from Ali Shabaz for almost a month, finally my wait has paid off. Thank God, its really something I had a strong intution. Well would be waiting for a further mail from Mercy JWT's creative service officer to email me with more information.

Well coming back to sunday's event held at Clarance's house its so awesome. We invited, they came. Coolest gathering we had in ages, well the last time so many of us gathered together, well I don't recall. Hahaha....its been so long.
Always wanted to have a gathering but never successful. The whole jim gang were there, and best of all we even invited their GFs. But well everyone were like a big family we knew each other and everyone were accomodating. Hope no one was bore out.

Well a few shout outs to peeps like IAN who sacrifice his time by helping Clarance and his grandma from 9am all the way till 5 plus when i met up with him to get drinks. Also to Darren and Yuting who helped to get some grocceries when we had some last minute fill ins. Last but not least my dear Ganwei, who some food in with his gf. All had an enjoyable evening I could see, catching up on some really good old times over dinner just like a big family.





Well some things in life is not measured by the value. Half a roast duck = $12, food = $100, a bottle of vodka = $120, a table full of buddies company = priceless.

Some group pic we took after a sumptous steamboat dinner. Hope for more to come in the festive months ahead. With me ORDing in a couple of months time. Cheers!