Been a big fan of JUAN CABRAL's work, too bad he wasn't able to make for this years CCA jury. Hes the creative partner down at FALLON UK and the brain child behind the highly awarded SONY BRAVIA TVC AD. I simply love TVC on the balls, raining balls were all rolling down the streets in SAN FRANSISCO I can imagine that sight. Accompanied by the beautiful piece of song by José González's interpretation of 'Heartbeats' - originally performed by Swedish band, The Knife. Fuck, the tunes is still looping in my head. There were some scenes in the TVC which really amazed me. Like the frog leaping out of the pipe after the balls came in contact with the pipe.
Like what I always say, since you are only as good as the most recent things you've got! Well the new TVC by the same cast came up with yet another stunning piece of TVC that amazed the industry. With the stunningly beautiful colors shown. What do you get when you combine 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire together? Well the anwser is simple, you just got to find out yourself. http://www.bravia-advert.com/
But well I just hope the colors thingy will end soon for the SONY Bravia commercial in UK cause I think its getting pretty boring already. Though this 2 ads I would say were technically profound, but at the same time where concept and idea is concern its getting pretty boring. But well will see more of JUAN CABRAL the great argentine ad man push the boundaries.
Some colorful pics to share:
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