created for the genius in mind

RED BLOCKS, BLUE BLOCKS,GREEN BLOCKS...Well legos has been my all time favourite plaything, I assume for most boys back at my age it was the most "IN" toy. Every little boy had the dream of building up a big architecture or some wierd looking structure, well those well abstract. For some indeed Lego was a tool that helped them looked further in life, for others it was just some toy that accompanied them through their childhood days..hahaha.

Noted some interesting ads by the ever so strong showing in ad awards SAATCHI & SAATCHI Singapore for LEGO and the FCB, Johannesburg, well many has compared. So here I am making my 2 cents worth of comment. Well the campagin by Saatchi and Saatchi Singapore looks impressive but the Cannes Winning ad by FCB Johannesburg looks just as neat.
But in my opinion, the Lego print ad by FCB has a much better concept in terms of ART DIRECTION as well as IDEA. In the ad it showed me what LEGO really is. Well I've always percived LEGO as a toy that is for kids who use their own imagination to build whatever they feel should be fitted in the blank canvas given to them. In that print ad by FCB I saw that, though it was a simple ad but it made me stop there to look closely at it and think for awhile. With just that periscope in the sea of blue blocks it makes me just want to find out more about LEGO. As for the Saatchi Lego ad, it wasn't too hard to figure out what they were trying to tell me, probably because maybe in this comparison LESS IS MORE. With the scene of each print ad I could imagine what it is telling me, probably its an TTL(though the line) ad that dosen't require the audience to think too much. The team at SAATCHI had it going they understand what LEGO idea was, but just couldn't execute out in terms of visual communication, I think thats why they lost out to FCB. Nonetheless both were very well crafted individual campaign and singles. Hope to see more coming.

Attached are the two ads with credits(see and comment for yourself)Both are Cannes Recipent.

Cannes Lion Winner

Cannes Grand Prix