tendency

Yet another monument of another of my tribute to this journal full of my ego.
Complains complains and more complains. Everything that i see and do, just sums up to complains and more complains, i don't know whats wrong. I can't imaging why i am like this. Probably too much things to do and too much of stress i can't handle.

Well was in the office today, and had a chance to browse through NEIL FRENCH acclaimed as the Greatest Copywriter of all times, despite all the bashing and crashing he had in life, indeed i agree that he writes good copy for print ads that are really expressive, espcially the one for the AIR ASIA, it was really cleverly written as well as the cheesy print ads for XO BEER with one of the ad's copy stating something like" XO Beer is 12% alchol, and best taken lying down", it really just shows how strong this beer is and warning the effects that might happen before hand for precaution purposes, whenever i read it I just kept laughing to myself. Rather silly you might think of me i know, but its really funny at least in my opinion.....

Coming back to my critics for his work, well though i am not anyone famous but still i want to contribute to the critics forum on what i think about his work. Well i think the print ads that he did were really incredible... but the TV ads were rather written too smart, he worked with the best in Singapore I can see, people like Tham Khai Meng(co-chairman, O&M Asia Pacific), Steve Elrick(Executive Creative Director BBH Asia Pacific, Wilie Tang(founder of the now defunct Picture Farm) and Hanchew(Hanchew studio), well many of us who are in this industry would instantly have that wow factor when we see the names that he has worked with just in the asia pacific region, considering he is now the GODFATHER AND CREATIVE DIRECTOR of the WPP group(mother company to O&M, BATES, RED CELL, J.WALTER THOMPSON, MINSHARE, YOUNG & RUBICAM Y&R and many more other big names in the creative field). His work are seen to be crafted in a very cliche manner which makes the image very clear cut with its meaning. Anyway its just my 3 cents worth.

Well enough of the big name was looking through the ad fest book i bought recently, and browse pass the interactive segment, well saw a couple of winning work by KINETIC INTERACTIVE, ya ya i know they are a bunch of interactive gurus whom i shall not introduce, again anyone in the creative industry in singapore would definetly know who they are, if not you must be living in some other dimensions, where design is still monotenous. Kinetic Interactive the youngest upcoming creative agency, mainly makes up of peeps from the Temasek School of design, they are killers in this field having only start in a short 8 yrs they have gun down more awards then any other local agency, that really prove how much potential they have to grow even further, ya as i was browsing through the page i saw a familiar name, Issac Wong, haha he was a friend. Well he really made it big man, by gunning an award already, well that really stoked me man. Well guess he is going to be one of the upcoming designers in this field, hope i can achieve that much when i finish my stinit in the national service, pursuing what i like to do.