Sunday, December 25, 2005

Merry X'mas

hey hey hey....another christmas is ending so that spells the end of the year 2005. Well pretty much getting ready for a new year, wonder what I would do to usher in this new year.

This coming New Year would be one that would be a happy one for most of my dudes who are due for ORD from the crook national serivce, walking into another phase of our life. Am sick of the usual routine life working in the office at the station, it proves to be a place where I practically murder myself, with the constant dumpingof stagnant workfile poured onto me. Guess cobwebs might already have started its growth in my memory bank, well life is just that bad...


Like a wind, my stint at IAS is soon over, with the end of the design module which I will be undergoing a presentation this wednesday marks the end of a chapter in the school of advertising.

Learn alot from my lect Anthon Kiong though he wasn't from some big farking MNC agency but he sure knows his fuck. A Creative men who is able to accept designs that are edgy. Well he talks like and acts like an ah Beng but he defiently isn't 1. The school was defiently an eye opener for me, well always thought I knew the world but after going through just 4 modules in IAS, just tells me how much I stand and more learning and improvment must be made.....in the begining i thought working out an ad was simple....

Its like this chinese saying: "I am like a frog in the well", jing di zhi wa. HAHA
Definetly no regrets signing for a night class there, it integrates all the elements that prepares us for the coming work life(not in deadlines but as in the knowledge thats impart to us as advertisers). Like the very practical scrutinies in life, and for this case our artwork.
Well a good ad dosen't work when you say it works, it has to be proven, facts and figures are what they see in the real world....what is asthetically beautiful dosen't mean it is a hard selling advertisment, you have to prove it.

Don't think you are a designer make you GOD, cause anyone can be a designer. But if you are able to integrate and put yourself in the shoes as a salesman or a consumer, then can you trully understand your client and sell their product. Like many great advertisers they were drifiting on different paths in life before knocking on heaven's path.

Making every second count in this line is very important, crucialness and deadlines are the killer words in briefs that are written by acct dept/ copywriters.

Well too much to be said already/has been said already......

A LATE MERRY XMAS TO ALL...............to continue my chronics on a life at IAS.

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