Guys and Gers, its New Years Eve! Ermm let me see if there is any New Years Song, damn I don't think I have any in my Imac......think I've got to search for 1 in one of my old cardboxes which is lurking somewhere in my storeroom, but I swear I have em.
Guess all those sentimental peeps out there are already jotting down their new year resolutions quietly in their good looking 555 notebook. I must say those 555 notebooks are darn good, they are handy and at the same time cheap, it cost like what 40-50cents. Hey don't act cool and say you never heard of the brand, fuck everyone knows the brand 555 when it comes to notebook, its like the crocodile brand in stationery. Household brand ok!! Coming back to jotting down new year resolutions, I am always like half at it, I could note down a dozen but most of the time not accomplishing most of em, I am like the biggiest liar(to myself at least). Nevertheless this year I will still write but TRY to cut down on the no. of resolutions*I try to*and hopefully faith will bring me through all of it. Ahhh....you guys think I will jot it down here didn't you. Actually I did thought of but on the second thought if I were to jot it down here and you guys know about it and see me not accomplishing the task I assigned for myself its like so ma lu! Hahaha. Well guess I would stick to my trusty pinkish 555 notebook. *hey! dun think I don't know your laughing at what I am writing infront of your screen!* Stop it! I say stop laughing!! " p
But well coming back to a recent upsetting event, which I overheard from the many secret talks my mum and dad had on the tellie conversation, where you know kids don't get a part of the action. Oh ya I digress too much! Coming back, its about my cousin whos getting a divorce, yes its damn sad. This cousin was 1 of those whom I was rather close to, back when I was still staying at my ah ma's CRIB(when I was 4 plus). Ya, I could still vivdly remember my cousin's wedding dinner just back in 2004, and the person who I attended with. I was rather upset when I heard of the news, for a moment bad memories of myself started flowing back into memory. Yea, yea maybe its the end of the year so such things are returning back to haunt you. But on a lighter note, its a miracle for once my absent mindness left me.
Well its really quite scary, after dec it means I would be another year older in Jan! Damn! I can't believe it I am turning 24!! Hey dudes give me a break, I don't want to grow old that fast, I just saw Ah seng turn 23. Well was using my bro's laptop the other day, guess what I saw an Mirc icon, freaking hell give me a break that was the IN THING back I was still schooling!! But never thought I would be greeted by its presence again. Peeps are still using it, I thought it was like close down already or something, but having seen it on my bro's comp it just goes to show that I am quite outdated. But anywayz its like a reminder to myself that I've got to update myself with things around me, if not the next time anyone whoever sees me again will be asking why are there grey hairs outgrowing your black ones, which I know would be quite upsetting!
I am really looking forward to a better year in 2007, hope everything will be replaced.
Still listening to Wen Lan - Shen Re Kuai Le.
Saturday, December 30, 2006
hell yea
Passed my Final Theory, after the second attempt at it. But also at a record breaking time of 10mins for the 50qs. Before the test in mind I was quite worried that I might fail the test again cause I really had no confidence all I could think of was shit la how ah later the queue downstairs very long got to wait etc... Cause I only started to study this week and it was like 1hour each night before the test date. I really got to thank god for thiat. Now comes the practical which I would have to put into use all that I have learned in theory. Yea!
Well new years eve tomorrow. But we haven even got anything solid going. Many ideas but none seem to be agreeable, hard to compromise. Its always the same old issues. Hope we can solve em, if not I think we could really stay at home and see the dawn of the NEW YEAR at home. HAHA!
Well many new year resolution to be made. Many things in mind for this coming 2007. Hope I can achieve em all.
Cheers to all for the year 2007!
Now listening to WEN LAN - ZHU WO SHEN REI KUA LE
Well new years eve tomorrow. But we haven even got anything solid going. Many ideas but none seem to be agreeable, hard to compromise. Its always the same old issues. Hope we can solve em, if not I think we could really stay at home and see the dawn of the NEW YEAR at home. HAHA!
Well many new year resolution to be made. Many things in mind for this coming 2007. Hope I can achieve em all.
Cheers to all for the year 2007!
Now listening to WEN LAN - ZHU WO SHEN REI KUA LE
Tuesday, December 26, 2006
Over just like it came so fast.
Christmas is over, everyones looking forward to the next holiday NEW YEAR DAY.
For me this new year proves to be one that is pretty uncertain, many task lies ahead but of cause like always I will try to brave through it. Much anticipation on whats gona happen in the coming months. Well would start with leaving those that I don't want behind 2006, and embrace a new 2007.
Would be working hard this holiday on my portfolio, which i hope by then await critics from Jimmy when he is back from his holidays next year. Hoping 2007 would be a better year as compared to 2006!
CAFE DEL MAR is coming to SG, its landing at a new premises in Sentosa would love to one day drop by that place seems like a cosy joint. Though I am not much a beach dude but its CAFE DEL MAR! Check out the new joint at www.cafedelmar.com.sg
For me this new year proves to be one that is pretty uncertain, many task lies ahead but of cause like always I will try to brave through it. Much anticipation on whats gona happen in the coming months. Well would start with leaving those that I don't want behind 2006, and embrace a new 2007.
Would be working hard this holiday on my portfolio, which i hope by then await critics from Jimmy when he is back from his holidays next year. Hoping 2007 would be a better year as compared to 2006!
CAFE DEL MAR is coming to SG, its landing at a new premises in Sentosa would love to one day drop by that place seems like a cosy joint. Though I am not much a beach dude but its CAFE DEL MAR! Check out the new joint at www.cafedelmar.com.sg
Sunday, December 24, 2006
Festive Season is here to stay!
Thursday, December 21, 2006
another post
Yes! Its time for another post, just before christmas!
Well its been a crazy week, deadlines to meet presentations to clear before the long holidays, and of cause everyone in the office were like giving out presents the whole week. Received a few myself, but of cause I wasn't really expecting any from anyone as I was just an Intern.
Well those nice people that actually remembered me were Clarance, Jimmy, Erika, Thomas, Faye, Ryan and my CD ALI SHABAZ. So glad to have known them, they made my exsistence felt in the office.
The gifts they gave me were not expensive, but I was really elated. Clarance gave me a very cool sketchbook which he bought in BKK. Its from one of the shops at the new shopping mall PLAYGROUND in Sukohmvit called MANGA an awesome place, would love to visit the place which we missed out on our last trip to BKK. My Head Jimmy gave me a card holder from MUJI, Thomas gave me a box of chocolate, Faye a notepad as well as ERIKA a doll. Everyone in the office were cracking their brains like: HOW AH! HE BOUGHT A GIFT FOR ME, I NEVER BUY FOR HIM ANYTHING? Haha such a person was my colleague RYAN who has this problem.
Had the chance to dropby TEO studio for a photoshoot. Well Teo was indeed a very experince photographer in terms of etiquette and not to mention his friendliness. Its no wonder many ADs and CDs love to work with him from Saatchis to DDB almost every MNCs agency's AD guys has worked with him before,. Hes one of those photographer who has no temper. It was also my head and colleague first time working with him. Would love to work wit him in the future as well which I really hope so.
We spend last friday brain storming on our brief for Lipton. The ideas were then presented to Ali on Monday, worked out the visual on Tuesday and yesterday my HEAD went out with 1 of the AE to present our ideas to the bosses and marketing guys at UNILIVER. The bosses loved our idea and I was quite proud cos the idea that they liked most was the one suggested by me!! Yea, hope to see it roll out onto the streets next year. Not to mention after my head presented the idea to the client he came back with 2 tubs of BEN and JERRY ice cream, which everyone in the office enjoyed.
Well to end todays note here is some pics I took at work.
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After working hours.
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Great Starburst!!! One of my favourite poster at JWT.
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TEO STUDIO!!
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At work: TEO STUDIO, AT THE SET.
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All the wonderful gifts.
Cheerios!!
Well its been a crazy week, deadlines to meet presentations to clear before the long holidays, and of cause everyone in the office were like giving out presents the whole week. Received a few myself, but of cause I wasn't really expecting any from anyone as I was just an Intern.
Well those nice people that actually remembered me were Clarance, Jimmy, Erika, Thomas, Faye, Ryan and my CD ALI SHABAZ. So glad to have known them, they made my exsistence felt in the office.
The gifts they gave me were not expensive, but I was really elated. Clarance gave me a very cool sketchbook which he bought in BKK. Its from one of the shops at the new shopping mall PLAYGROUND in Sukohmvit called MANGA an awesome place, would love to visit the place which we missed out on our last trip to BKK. My Head Jimmy gave me a card holder from MUJI, Thomas gave me a box of chocolate, Faye a notepad as well as ERIKA a doll. Everyone in the office were cracking their brains like: HOW AH! HE BOUGHT A GIFT FOR ME, I NEVER BUY FOR HIM ANYTHING? Haha such a person was my colleague RYAN who has this problem.
Had the chance to dropby TEO studio for a photoshoot. Well Teo was indeed a very experince photographer in terms of etiquette and not to mention his friendliness. Its no wonder many ADs and CDs love to work with him from Saatchis to DDB almost every MNCs agency's AD guys has worked with him before,. Hes one of those photographer who has no temper. It was also my head and colleague first time working with him. Would love to work wit him in the future as well which I really hope so.
We spend last friday brain storming on our brief for Lipton. The ideas were then presented to Ali on Monday, worked out the visual on Tuesday and yesterday my HEAD went out with 1 of the AE to present our ideas to the bosses and marketing guys at UNILIVER. The bosses loved our idea and I was quite proud cos the idea that they liked most was the one suggested by me!! Yea, hope to see it roll out onto the streets next year. Not to mention after my head presented the idea to the client he came back with 2 tubs of BEN and JERRY ice cream, which everyone in the office enjoyed.
Well to end todays note here is some pics I took at work.
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After working hours.
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Great Starburst!!! One of my favourite poster at JWT.
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TEO STUDIO!!
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At work: TEO STUDIO, AT THE SET.
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All the wonderful gifts.
Cheerios!!
Friday, December 15, 2006
a month !
Its a month now since I ORDed, as well as a month spended at JWT. Well it was the most wonderful experince interning at JWT. Talking to peeps that were like heros that I thought I would only be able to see them only on ad mags and award annuals. Peeps like Clarance Chiew award-winning copywriter(EX-10am Comms writer) which only this week that I realise he knew my name haha so I was not invisible, Joseph Cheong award-winning copywriter(EX-BBDO) an AWESOME a writer whos full of quirky ideas and of cause an avid cyclist together with Thomas Yang JWT's Head of Art whos also an Award-winning Art Director and Ang ShengJin the Award-Winning Art Director, Mr.Ali Shabaz our CD whose also an award winning copywriter before he was promoted to CD at JWT, he is darn good and hes really sharp in spotting ideas for the creatives, then finally comes my dudes Jimmy(my mentor) Head of Design, Erika the copywriter and his partner in crime Ryan Kam Art Director both of em were partners for like fucking 6 years since their Hay Days at Wunderman KL. The two of em has to pick on each other everyday but in a harmless manner.
This week was a pretty tough week, the BTL team were totally drained out!!
Working on the Olympus Pitch, spending 3 nights of brain storming and 2 nights of execution for idea and Scam. The rainy night before the presentation when all you guys were at home tug under your warm comfortable blankets and comfy pillows, myself and my 3 colleagues were still in the office working our butts out, I left at around 2am while the rest of the team work till 7 the next morning. The team just went back to take a bath and we all had to assemble back in the office at 11.30am to do abit of touchups before presentation, Gosh! guess thats advertising really is, tight deadlines. Yea!
Finally the presentation was made to the marketing people of Olympus by Jimmy, Ali and of cause the AE Esther the next day.
Thinking back it has been about half a year since I really sat down with a group of creative peeps to crack a brief, I could vividly remember the last time I seriousily took time off to do such a thing. Well if I didn't rmemeber wrongly it was back at IAS at the beginning of the yeaar doing the creative writing thingy project. Really enjoyed the process. But doing it at JWT is whole different experince its like a dream come true able to sit in a real agency doing REAL COMMERCIAL JOB. Recalling back 2 years back where I could only dream about it, and now it everything looks so real.
I think I am slowly falling deeply in love with advertising, its like a virus I am slowly being infected! Hahaha!
Like everything in the world, behind all the glam there is also the unglam. Haha like the hard work everyone puts in before an award winning campagin is born, the bitching which is always an ongoing affair, but always interesting and entertaining when you are engaged in such conversation, cause you do get alot of information about the industry which could act as real good case studies for future refrence. But well after having said all this, I am enjoying my stay at JWT even as an Intern, would definetly wish to further explore my career opportunity at JWT, which I really hope so.
EndNote:
To end this entry I would like to say I've finally realise that, behind all good campaigns you see out there, lots of hard work and brain juices has been drained from the creatives before the big idea is born. So please do remember to appreciate the campagin and probably go abit further and find out who did those ads you love on the streets. Probably one day you would find my name admist the credit list.(HAHAHA)
Now listening to Robbie Robertson - Shine Your Light.
This week was a pretty tough week, the BTL team were totally drained out!!
Working on the Olympus Pitch, spending 3 nights of brain storming and 2 nights of execution for idea and Scam. The rainy night before the presentation when all you guys were at home tug under your warm comfortable blankets and comfy pillows, myself and my 3 colleagues were still in the office working our butts out, I left at around 2am while the rest of the team work till 7 the next morning. The team just went back to take a bath and we all had to assemble back in the office at 11.30am to do abit of touchups before presentation, Gosh! guess thats advertising really is, tight deadlines. Yea!
Finally the presentation was made to the marketing people of Olympus by Jimmy, Ali and of cause the AE Esther the next day.
Thinking back it has been about half a year since I really sat down with a group of creative peeps to crack a brief, I could vividly remember the last time I seriousily took time off to do such a thing. Well if I didn't rmemeber wrongly it was back at IAS at the beginning of the yeaar doing the creative writing thingy project. Really enjoyed the process. But doing it at JWT is whole different experince its like a dream come true able to sit in a real agency doing REAL COMMERCIAL JOB. Recalling back 2 years back where I could only dream about it, and now it everything looks so real.
I think I am slowly falling deeply in love with advertising, its like a virus I am slowly being infected! Hahaha!
Like everything in the world, behind all the glam there is also the unglam. Haha like the hard work everyone puts in before an award winning campagin is born, the bitching which is always an ongoing affair, but always interesting and entertaining when you are engaged in such conversation, cause you do get alot of information about the industry which could act as real good case studies for future refrence. But well after having said all this, I am enjoying my stay at JWT even as an Intern, would definetly wish to further explore my career opportunity at JWT, which I really hope so.
EndNote:
To end this entry I would like to say I've finally realise that, behind all good campaigns you see out there, lots of hard work and brain juices has been drained from the creatives before the big idea is born. So please do remember to appreciate the campagin and probably go abit further and find out who did those ads you love on the streets. Probably one day you would find my name admist the credit list.(HAHAHA)
Now listening to Robbie Robertson - Shine Your Light.
Monday, December 11, 2006
emo
Hell yea! Was spending the day home as the rest of the office guys are either at their own holiday destination or Bintan. It was an enjoyable day as well a disappointing one, was expecting my new living rooms TV to arrive today, but to my mum and I disappointment, the delivery man said it would only be able to send to us by tomorrow! Darn.
Well spend the last few days doing searches for stock images for work, hope I've got em rite if not we would be spending a whole lot of precious time looking for it again.
Was looking at adsoftheworld.com last friday, and saw an AD by Saatchi&Saatchis Guangzhuo which by now many creatives around the would would have seen it or knew about its exsistence, which led to an uproar. In my opinion the duo who created the ad were like "TOO SCAM" driven that they decided to come up with ads like those! They were from one of the most sort after agencies in the world but still such unfortunate incident happened. From a press release by Saatchis China the two creative involve in the act were sack immedialtely. Well thought it was kinda of harsh for the 2 of them, but what to do they disgraced their agency and of cause they've got to pay for the price. A pity!
It rained pretty heavily in the late afternoon, its when emotions sets in. I just stood by the window enjoying the soft breeze, slapping against my face. It was a kind of solace I found, where everything in mind came to a standstill. I just remember some stupid things things that I have done and some things I should not have done. Having thought so I agreed to what my brother written on some of his marathorn kit, it goes like "ONLY WHEN YOU FEEL PAIN, DO YOU REALISE THAT YOUR STILL ALIVE", which in my opinion I find that its true. It kind of reminds me that its only through suffering would u gain something out of it. I would definetly work harder towards my goal and hopefull achieving it.
Well got to end here, nothing much to really write about already. Well hopefully work will tire me down this days to come. Oh ya the links and everything I willtry toput emup as soon as possible.
Well spend the last few days doing searches for stock images for work, hope I've got em rite if not we would be spending a whole lot of precious time looking for it again.
Was looking at adsoftheworld.com last friday, and saw an AD by Saatchi&Saatchis Guangzhuo which by now many creatives around the would would have seen it or knew about its exsistence, which led to an uproar. In my opinion the duo who created the ad were like "TOO SCAM" driven that they decided to come up with ads like those! They were from one of the most sort after agencies in the world but still such unfortunate incident happened. From a press release by Saatchis China the two creative involve in the act were sack immedialtely. Well thought it was kinda of harsh for the 2 of them, but what to do they disgraced their agency and of cause they've got to pay for the price. A pity!
It rained pretty heavily in the late afternoon, its when emotions sets in. I just stood by the window enjoying the soft breeze, slapping against my face. It was a kind of solace I found, where everything in mind came to a standstill. I just remember some stupid things things that I have done and some things I should not have done. Having thought so I agreed to what my brother written on some of his marathorn kit, it goes like "ONLY WHEN YOU FEEL PAIN, DO YOU REALISE THAT YOUR STILL ALIVE", which in my opinion I find that its true. It kind of reminds me that its only through suffering would u gain something out of it. I would definetly work harder towards my goal and hopefull achieving it.
Well got to end here, nothing much to really write about already. Well hopefully work will tire me down this days to come. Oh ya the links and everything I willtry toput emup as soon as possible.
Monday, December 04, 2006
dedication
Fuck man have been watching James bond movies for the past few weeks. Well I must say they are very interesting, in terms of their cinematography and stuff. From Sean Connery, Roger Moore and Pierce Brosna. Well I must say I do love the ones acted by Roger Moore, I guess he fits the James Bond role the best. He has that Cassanova face haha...my mum differs what I think she thinks sean connery and Pierce Brosna is a better Bond yucks. Fuck I am getting more bitchy this days! Hahaha....
Yea over the weekends had some pickup. Actually was in town to get some stuff for Jimmy, Ericka and Ryan but fuck in the end I pampered myself by getting clothes and a Compact Flash Card for my Dslr. Haha...finally knew what I wanted to buy for Jimmy and Erika. For Jimmy my mentor a Shishedo grooming kit and Erika prob a earing, as for Ryan I am still thinking hard what to buy for him.
Last week was slow moving, cause Jimmy was out for hot housing organised by Nestle Asia Pacific. Which was like the Young Lotus award, where a copywriter and a Art Director pairs up to work on a brief at a stipulated time, its a annual event I think where creatives from the different JWT offices in Asia come together. Let me see asia has how many JWT offices ermmm...24 offices in Asia, 50 odd offices in Europe and africa, 20 in South America and 10 in North, that amounts to 104 offices around the world. Hahaha...well quite a big network JWT has.
Next week would be an even busier week at the office. With pitches coming on, gona be a crazy week. Yea! But hell I wish there would be more. Yea!
Oh coming back to the reason why I blog today. Yea, was STALKING in Chee Mun's friendster and chance upon his blog and was honoured that he linked me blog to his....and so I too linked up my blog to his as a form of gratitude haha... Hey mun if you see this entry!! Do feel honoured hahaha......
No photos today, cause the reason is simple NO PHOTO!!
Yea over the weekends had some pickup. Actually was in town to get some stuff for Jimmy, Ericka and Ryan but fuck in the end I pampered myself by getting clothes and a Compact Flash Card for my Dslr. Haha...finally knew what I wanted to buy for Jimmy and Erika. For Jimmy my mentor a Shishedo grooming kit and Erika prob a earing, as for Ryan I am still thinking hard what to buy for him.
Last week was slow moving, cause Jimmy was out for hot housing organised by Nestle Asia Pacific. Which was like the Young Lotus award, where a copywriter and a Art Director pairs up to work on a brief at a stipulated time, its a annual event I think where creatives from the different JWT offices in Asia come together. Let me see asia has how many JWT offices ermmm...24 offices in Asia, 50 odd offices in Europe and africa, 20 in South America and 10 in North, that amounts to 104 offices around the world. Hahaha...well quite a big network JWT has.
Next week would be an even busier week at the office. With pitches coming on, gona be a crazy week. Yea! But hell I wish there would be more. Yea!
Oh coming back to the reason why I blog today. Yea, was STALKING in Chee Mun's friendster and chance upon his blog and was honoured that he linked me blog to his....and so I too linked up my blog to his as a form of gratitude haha... Hey mun if you see this entry!! Do feel honoured hahaha......
No photos today, cause the reason is simple NO PHOTO!!
Saturday, December 02, 2006
another week gone
Well time seem to pass very fast these days. Its like I was just about to embrace Monday and now its Saturday. All was well, presentation with unilever was great, heard from my Copywriter that everything was fine the client was pretty much please with our ideas, now we are awaiting the birth of the BIG IDEA. Jimmy was away for this "hot housing" thingy with clarance organise by KIT KAT south east asia. So everything was pretty much slow moving, was still working on the TEO STUDIO's card which we are rushing for the deadline for the entry for D&AD 07. As well as a few other probono work, hope those stuff I have taken part in would gain me some fame haha, even a finalist or merit would be cool.
Had a small chat with jimmy and erika my copywriter. They were telling me if I want to step in to advertising I have to start somewhere where the agency is doing creative work rather then business orientated. Gona take his advice and hopefully my portfolio would take me somewhere. Emailed VCUadcenter, the current hottest ad school in US, with many of their alumni working at big MNCs agencies around the States and the world.
Would hope to work on some HSBC mailer as well as lipton soon. I love to engage those creative as I had a share of chipping in ideas. Hhahaha.
Well leave you with a pic of me and also the the room before we had a make or break session with MINDSHARE.
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Chilling to iONE BY ISHOP - PAUL T - Seduction
Had a small chat with jimmy and erika my copywriter. They were telling me if I want to step in to advertising I have to start somewhere where the agency is doing creative work rather then business orientated. Gona take his advice and hopefully my portfolio would take me somewhere. Emailed VCUadcenter, the current hottest ad school in US, with many of their alumni working at big MNCs agencies around the States and the world.
Would hope to work on some HSBC mailer as well as lipton soon. I love to engage those creative as I had a share of chipping in ideas. Hhahaha.
Well leave you with a pic of me and also the the room before we had a make or break session with MINDSHARE.
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Chilling to iONE BY ISHOP - PAUL T - Seduction
Thursday, November 23, 2006
hard work
Its been almost a week since I last blog of my experince in JWT. Well till date I still find that its cool working there, though I may not know everyone there even after the formal introduction at both the Creative Dept as well as Accounts Servicing Dept, yet meeting new colleagues. Work finally got rolling for me. This week proved to be an exciting week, in getting to know my dept peeps better as well as working on ideas. Just some works to share, well worked on a campagin, which was like really crazy. We spend 2 days working OT to brain storm on how to start the campagin which ended tonight as the last night before the next discussion. Eventually leading up to todays make or break session with the peeps from MINDSHARE(mediahse). I was pretty enthusiastic before the mindshare peeps came, as it was my first such SERIOUS MEETING. First was a rough brief by the AEs, and subsequantley the MINDSHARE peeps came. We discuss on the different medium we we able to convey our message across, but it was still not very complete and will be continuing the session on Monday before finally presenting it to our big client. We fucking took so long to get our big idea across, and it got everyone pretty piss off in the midst. Well it was enjoyable I enjoy such session, cause it just makes my brian revolving. Hahaha.....
Submitted my Works to Thomas Yang(JWTs head of art) also highly acclaim art director in SG. As well as finally had a chance to talk to Bolin's sis Elisa, which is also awarded this years NEW ART DIRECTOR at the CCA(Singapore Creative Circle Award). How cool is that, pretty much got a few tips from her and hopefully I could work hard and be like her.
Took some pics at the office again. Just love the ambince of the office, it really has that creative atmosphere rolling in there. Am loving it, hopefully I would be able to be part of the company. Speaking of this, I got to go do some christmas shopping for them...haha hope to blog more next week cheers.
Took this crappy reflection from those small car mirror for looking over the unseen spots from the side mirrors thought it was fun though lame. Really had nothing to do last week rotting in front of my Mac, cause they gave me a copywriters computer which has nothing fuck! So landed up taking such ARTSY photo!! haha...

The print that gunned down 2 golds and 1 silver at the CCA by Thomas Yang, Head of art at JWT SG. Fucking nice pic wish you could see it in a high res, its really sharp which makes it look so cool in all aspects.

Yea a nice phrase, sorry its not in full cos I didn't have enough room to capture the image. Found it rather meaningful. So thought of sharing.

Yea this is the room where the agencies second hottest team sits. Yea you guessed it ANG SHENG JIN & CLARANCE CHIEW! They also won the office internal christmas card competition which won them $200 by our head of accounts Mr.Angus Fraser! Well can't say how the card look like. But it looks a bit like the coverpage for my resume hahaha....same idea but different concept and execution.

Another poster at the recept area! Very loud colours draws attention!!Yea.
Some other random work up on the walls.

Yea the computer been using for the past week. Yea its blur. Yea its also a G5, but would soon be changing to a G4! Yea I know it sucks what to do!! Got to live with it.
Yea more to blog after the major project haha.
Submitted my Works to Thomas Yang(JWTs head of art) also highly acclaim art director in SG. As well as finally had a chance to talk to Bolin's sis Elisa, which is also awarded this years NEW ART DIRECTOR at the CCA(Singapore Creative Circle Award). How cool is that, pretty much got a few tips from her and hopefully I could work hard and be like her.
Took some pics at the office again. Just love the ambince of the office, it really has that creative atmosphere rolling in there. Am loving it, hopefully I would be able to be part of the company. Speaking of this, I got to go do some christmas shopping for them...haha hope to blog more next week cheers.


The print that gunned down 2 golds and 1 silver at the CCA by Thomas Yang, Head of art at JWT SG. Fucking nice pic wish you could see it in a high res, its really sharp which makes it look so cool in all aspects.

Yea a nice phrase, sorry its not in full cos I didn't have enough room to capture the image. Found it rather meaningful. So thought of sharing.

Yea this is the room where the agencies second hottest team sits. Yea you guessed it ANG SHENG JIN & CLARANCE CHIEW! They also won the office internal christmas card competition which won them $200 by our head of accounts Mr.Angus Fraser! Well can't say how the card look like. But it looks a bit like the coverpage for my resume hahaha....same idea but different concept and execution.

Another poster at the recept area! Very loud colours draws attention!!Yea.


Yea the computer been using for the past week. Yea its blur. Yea its also a G5, but would soon be changing to a G4! Yea I know it sucks what to do!! Got to live with it.
Yea more to blog after the major project haha.
Friday, November 17, 2006
ads ads and more ads
First thing first! I finally ORD!!! yea, I am an official NSmen on the 14/11/2006. This was also the same day, I started my journey into the life of a creative. Hahaha. Started for almost a week at JWT. I am attached to JIMMY NEO head of design. Hes an awesome dude who shows no arrogance,and pack with tons of agency experince. Am honoured to be working under his supervision. A little background about this cool fella, he started out his career at Saatchi&Saatchi SG, but before that he was torn between having to choose BATEY/REDCELL or Saatchis, cause at that moment both were offereing him a position after his grad. In the end he choose Saatchis after advice from current ECD Mccan Erickson SG but soon Bateys NG TIAN IT. After which he spend another 1 year at DDB SG and then was offered to work at Saatchi&Saatchi Beijing for 3 years before landing back in SG early this year, to head JWT's BTL section, just stepping in to JWTs sg office he has already gunned down a couple of awards for his ambient and print ad at both CCA and SOOA. Seeing the winning streaks that they are having, I can't help to also contribute a little of something.
The winning work.



For the anti smoking campagin. Bronze at SOOA.
Well a little more to add about Jimmy is that hes the trendiest guy in JWT spotting all the luxurious labelled apparels on him from prada to gucci to Commes Des Garcon to omega watches.*faint* Next comes ericka choo the copywriter from the BTL team, well a really cute ger who loves boozing and smoking so much that she falls sick if she dosen't booze for a day. Hahaha Amazing rite! Well I thought so too. Work for me dosen't seem to be too hectic. But this dosen't signify that JWT has got no job. Jobs were coming in, every creative(ART DIRECTORS)in the office were like each tending to 3 - 4 job files a day for each of their respective client they are servicing. Well to all those Creatives there I only have one word for them "AWESOME".
Had the opportunity to shake the hands of ANG SHENG JIN who won the new art director of the year 2005 as well as ELISA TAN new art director of the year 2006. How cool is that. Both were house under 1 of the hottest agency in Singapore at the moment everyones an award winner there. Well I felt so honoured to be able to be in there!(hahaa)
Well I am currently working on a name card for a photographer which I can't disclose it now.(just a hint a famous commercial photographer in sg) Hope I can add em into my portfolio after its been done! haha...prior to that was working on the women cycling team project with Jimmy. Had the opportunity to drop by the DI house with Jimmy to look at the stuff, woa that was and great learning experince, were treated like guest there, the admin there got us drinks and stuff. Cool! Saw Adrian at Shutterbug, cause the DI house and photo studio are linked awesome yea! But the place they are situated at sucks. Met Hon the famous photographer in Shutterbug, did many shoots for many agencies. Jimmy says hes a nice fella who takes care of green horn creatives. Jimmy was so welcomed there, everyone there showed him the love man, just like an old friend there probably due to his very friendly personality, thats what I also have got to learn from him being cool. Awesome!! So much to blog about my short 4 days there but I know some things are meant to keep a mum which you guys have just got to go imagine it yourself.
Well got a few photos of my intern table. Hahaha....wish I could be working there full time, its like my dream office with my dream task and stuff...Will treasure every min spend at JWT & my jim gang in the creative dept.
Am still waiting for my own computer in the office, every art director there is using a G5 I hope I get 1 too. Cause I was given an emac on the first day, which is for copywriters. Damn!

The award shelf at the recept. Well they had tons more in the creative dept. Hahaha and on the other side of the wall. Apart from the 2 big gong.

Well a pic of me at my desk, with tons of refrence book. Had the opportunity to look at books that I wasn't able to afford in the office, and lots of other magazines and ad catalogues that were never release to the public. Cool.

The poster I adore most in JWT. Haha. The words are meaningful.

The shit as I am working on some stuff, lots of sketching lots of brainstorming and lots of writing.
More updates to come!! Cheers!
The winning work.



For the anti smoking campagin. Bronze at SOOA.
Well a little more to add about Jimmy is that hes the trendiest guy in JWT spotting all the luxurious labelled apparels on him from prada to gucci to Commes Des Garcon to omega watches.*faint* Next comes ericka choo the copywriter from the BTL team, well a really cute ger who loves boozing and smoking so much that she falls sick if she dosen't booze for a day. Hahaha Amazing rite! Well I thought so too. Work for me dosen't seem to be too hectic. But this dosen't signify that JWT has got no job. Jobs were coming in, every creative(ART DIRECTORS)in the office were like each tending to 3 - 4 job files a day for each of their respective client they are servicing. Well to all those Creatives there I only have one word for them "AWESOME".
Had the opportunity to shake the hands of ANG SHENG JIN who won the new art director of the year 2005 as well as ELISA TAN new art director of the year 2006. How cool is that. Both were house under 1 of the hottest agency in Singapore at the moment everyones an award winner there. Well I felt so honoured to be able to be in there!(hahaa)
Well I am currently working on a name card for a photographer which I can't disclose it now.(just a hint a famous commercial photographer in sg) Hope I can add em into my portfolio after its been done! haha...prior to that was working on the women cycling team project with Jimmy. Had the opportunity to drop by the DI house with Jimmy to look at the stuff, woa that was and great learning experince, were treated like guest there, the admin there got us drinks and stuff. Cool! Saw Adrian at Shutterbug, cause the DI house and photo studio are linked awesome yea! But the place they are situated at sucks. Met Hon the famous photographer in Shutterbug, did many shoots for many agencies. Jimmy says hes a nice fella who takes care of green horn creatives. Jimmy was so welcomed there, everyone there showed him the love man, just like an old friend there probably due to his very friendly personality, thats what I also have got to learn from him being cool. Awesome!! So much to blog about my short 4 days there but I know some things are meant to keep a mum which you guys have just got to go imagine it yourself.
Well got a few photos of my intern table. Hahaha....wish I could be working there full time, its like my dream office with my dream task and stuff...Will treasure every min spend at JWT & my jim gang in the creative dept.
Am still waiting for my own computer in the office, every art director there is using a G5 I hope I get 1 too. Cause I was given an emac on the first day, which is for copywriters. Damn!

The award shelf at the recept. Well they had tons more in the creative dept. Hahaha and on the other side of the wall. Apart from the 2 big gong.

Well a pic of me at my desk, with tons of refrence book. Had the opportunity to look at books that I wasn't able to afford in the office, and lots of other magazines and ad catalogues that were never release to the public. Cool.

The poster I adore most in JWT. Haha. The words are meaningful.

The shit as I am working on some stuff, lots of sketching lots of brainstorming and lots of writing.
More updates to come!! Cheers!
Saturday, November 11, 2006
appreciated at the appreciation nite
So MA LU, just got to know peeps do read my blog. Hahaha am really sorry to those who has been reading my entries for the grammer, vocab, spelling, puncutation and so on so for.....I promise to write in better english I hope, and if you guys still can't understand and you know me personally, probably it would be better if I could relate it to you when I see you.
Yes coming back to the event that happen last evening. It was the last event that I will be organising with my comptatriots from Ang Mo Kio police division Hq PNS office. Many fond memories I have with the office, with times of good as well as times of bad. Remember those time, back in the old office the happy hours(only peeps from our office knows what it stands for)once the bell is ringed the office turns into a wrestling ring, I even came up with a song for it with Vincent haha.
Well its gona be a long entry today, but before I go on a big shout outz to these dudes who accompanied through my NATIONAL SERVICE well without them life in the office would be so so boring: SSSGT YATIM(MY OC), SSGT HAIRI(THE OLD GINGER), SCPL DIN(THE KID WITH AIRBORN), SCPL VINCENT(THE DUDE THAT UTTERS MORE VULGARITIES THAN ANYONE I HAVE EVER MET), SCGT NAZRI(NOW IN NTU), SCSGT FARHAN(THE ROCK), SC FAIZAL(WHO IS REPLACING ME WITH THE TITLE OF GAY BOY IN PNS OFFICE), JACK(THE ONLY OTHER CHINESE IN THE DEPT CURRENTLY AND A BOY WHO ADORES MUSIC) and of caues last but not least SGT KRISHNA(WHO GAVE US ALL BUT TROUBLE)...ermm did I leave anyone out, if I do probably you weren't that close to me.
After all the DINGS and DONGS at the station for 1year 8mths. I could vivdly remember the day I entered Ang Mo Kio Police division Hq with the mangkok(bowl in malay) hairstyle of mine, being one of the greenhorns in the station on that 4 March 2005. I have come a long way to start touting ORD LOH! back then the craze was POP LOH, if you could recall from my older entries....Hahaha. From my first few entries I remember how I complain those days in TRACOM and so much of other stuff. Didn't know I could be such a nag, but well through this blogging thingy I finally understand a little more of myself.
Was chatting with Jialing yesterday noon, she was asking me what I miss about the office for awhile I was dumbstruck. But awhile later everything came flushing into my mind again, peeps like Hairi and Din, fuck they were with me all the while in PNS office they are the people who I would really miss. Remembering those long lunch breaks we took together, going out for mutabucks and teh tarik at Upper Thompson Road! GOSH! gone were those days!( Thanks dudes for sharing all the best places for muslim cuisines, probably would not get a chance to savour them again) Those are things I will remember.
Probably its only when you are leaving all this fond memories comes flashing back in your mind. Had a mini gathering with my mates back in camp. Though we haven seen each other for like a year or so, there seems to be endless things to chat about. Spoken to Chee Mun on the phone, talking about his life and my life...everything was cool. But the same qs Jialing pose to me Chee Mun asked as well...haha ladies and gentlemen I am not gay man, I just got no luck in this. Hahaha.
Well back to the dinner, was a cam whore that night. Posing in pictures everywhere, for the first time hahah I was doing that. Went up on stage receiving a plaque from my NS commander Mr. Leng Seng Choon(Regional Accounts Director for UOB KAY HIAN research) an important man...haha. All smiles and grin from me and Din who were the recepients for the plaque. That feeling was great, hope to do it again some time soon!!*grinz* Finally for once through this event I felt appreciated with the clapping of the hands from the audience I felt real good, knowing that my hard work in this 1year 8 mths wasn't for nothing. Cheers! Almost every PNSmen from Foxtrot heard my voice before, I could from some faces they were like astonished to finally see my face....hahaha. Hoping to receive the photos from that night from my colleagues as the photos were in their dcam, apart from 2 other photos that were taken on polariod.
Coming back to reality, will be reporting for work at JWT next Tuesday. So excited, I really really hope that the peeps at JWT are friendly and of cause approachable, where I can really be able to pick up some true skills in creative designing and contuine my quest and dream.....Hahaha.
Well thats all folks journaled down quite alot of crap, hope you guys can understand, tried minimising the amount of mistakes. Hope its still readable and you peeps can understand...if you don't then that your businesss....muahhahahaha*evil laughter*.
Yes coming back to the event that happen last evening. It was the last event that I will be organising with my comptatriots from Ang Mo Kio police division Hq PNS office. Many fond memories I have with the office, with times of good as well as times of bad. Remember those time, back in the old office the happy hours(only peeps from our office knows what it stands for)once the bell is ringed the office turns into a wrestling ring, I even came up with a song for it with Vincent haha.
Well its gona be a long entry today, but before I go on a big shout outz to these dudes who accompanied through my NATIONAL SERVICE well without them life in the office would be so so boring: SSSGT YATIM(MY OC), SSGT HAIRI(THE OLD GINGER), SCPL DIN(THE KID WITH AIRBORN), SCPL VINCENT(THE DUDE THAT UTTERS MORE VULGARITIES THAN ANYONE I HAVE EVER MET), SCGT NAZRI(NOW IN NTU), SCSGT FARHAN(THE ROCK), SC FAIZAL(WHO IS REPLACING ME WITH THE TITLE OF GAY BOY IN PNS OFFICE), JACK(THE ONLY OTHER CHINESE IN THE DEPT CURRENTLY AND A BOY WHO ADORES MUSIC) and of caues last but not least SGT KRISHNA(WHO GAVE US ALL BUT TROUBLE)...ermm did I leave anyone out, if I do probably you weren't that close to me.
After all the DINGS and DONGS at the station for 1year 8mths. I could vivdly remember the day I entered Ang Mo Kio Police division Hq with the mangkok(bowl in malay) hairstyle of mine, being one of the greenhorns in the station on that 4 March 2005. I have come a long way to start touting ORD LOH! back then the craze was POP LOH, if you could recall from my older entries....Hahaha. From my first few entries I remember how I complain those days in TRACOM and so much of other stuff. Didn't know I could be such a nag, but well through this blogging thingy I finally understand a little more of myself.
Was chatting with Jialing yesterday noon, she was asking me what I miss about the office for awhile I was dumbstruck. But awhile later everything came flushing into my mind again, peeps like Hairi and Din, fuck they were with me all the while in PNS office they are the people who I would really miss. Remembering those long lunch breaks we took together, going out for mutabucks and teh tarik at Upper Thompson Road! GOSH! gone were those days!( Thanks dudes for sharing all the best places for muslim cuisines, probably would not get a chance to savour them again) Those are things I will remember.
Probably its only when you are leaving all this fond memories comes flashing back in your mind. Had a mini gathering with my mates back in camp. Though we haven seen each other for like a year or so, there seems to be endless things to chat about. Spoken to Chee Mun on the phone, talking about his life and my life...everything was cool. But the same qs Jialing pose to me Chee Mun asked as well...haha ladies and gentlemen I am not gay man, I just got no luck in this. Hahaha.
Well back to the dinner, was a cam whore that night. Posing in pictures everywhere, for the first time hahah I was doing that. Went up on stage receiving a plaque from my NS commander Mr. Leng Seng Choon(Regional Accounts Director for UOB KAY HIAN research) an important man...haha. All smiles and grin from me and Din who were the recepients for the plaque. That feeling was great, hope to do it again some time soon!!*grinz* Finally for once through this event I felt appreciated with the clapping of the hands from the audience I felt real good, knowing that my hard work in this 1year 8 mths wasn't for nothing. Cheers! Almost every PNSmen from Foxtrot heard my voice before, I could from some faces they were like astonished to finally see my face....hahaha. Hoping to receive the photos from that night from my colleagues as the photos were in their dcam, apart from 2 other photos that were taken on polariod.
Coming back to reality, will be reporting for work at JWT next Tuesday. So excited, I really really hope that the peeps at JWT are friendly and of cause approachable, where I can really be able to pick up some true skills in creative designing and contuine my quest and dream.....Hahaha.
Well thats all folks journaled down quite alot of crap, hope you guys can understand, tried minimising the amount of mistakes. Hope its still readable and you peeps can understand...if you don't then that your businesss....muahhahahaha*evil laughter*.
Thursday, November 09, 2006
fleshimpy
Was on my routine prowl in my mailbox, just as I open the mailbox I saw an email send in by FLESHIMP. It was an email informing me that my design that was shortlisted didn't make it through to the last 5. But my design made the cut for a run of T-shirts under the Fleshimp Label. Ermm well in a few months time guess you peeps will see my design walking on the streets. Hahaha....Not even sure if peeps would dig into my design. Hahaha, but of cause I would still myself by buying 1. Well if you ask whether I am disappointed, well who wouldn't be...but well graphic design isn't my forte, was just trying to express my ideas. But there were really some great designs by the other peeps, am diggin into the graphics. Some were awesome while some like mine were abit too cliche...well thats the least what I think it really is.
Nonetheless you guys can check out the fleshimp anniversary T-shirt design thingy at http://www.fleshimpanniversary.com. And if you dawgs wanna check out my design, you can go there directly at this address http://fleshimpanniversary.com/shortlisted_9.html which would save the hassle in going through all the pages. There would be no problem from there on, as each design has their designers name stated below. So cheers and enjoy!
Was going through the campagin brief asia's bloggy and saw that the Award show its an award show that recognises the best in AUSTLASIA. Beloware some of the only gold recepients that night:
Saatchi & Saatchi Singapore – Hasbro Print Magazines Campaign
George Patterson Y&R – Boony Doll for Foster’s Australia VB – None of The Above
Animal Logic – for Toyota Ice Sculptures, Craft in TV – Computer Generated Images and/or design
JEH United Bangkok – for SmoothE The Love Story
The Sweet Shop – for Live, Vodafone – Craft in TV, Direction
Lowe Hunt – LynxJet for Unilever, Mixed Media Campaigns
Lowe Hunt – LynxJet for Unilever, Direct Marketing – Integrated Solutions Campaigns
Host/The Glue Society – Enjoy Our Rates Responsibly for Virgin Mobile Australia, Direct Response Advertising Campaigns
George Patterson Y&R – Boony Doll for Foster’s Australia VB – None of The Above
Well the Saatchi & Saatchi network was the most awarded network with its agencies in NZ gunning 17 awards, SG 10 awards and Aus 6 from the different categories. Other mentionable SG agencies that won a medal or more were O&M who won quite a few as well and followed by MCcan Erickson SG and JWT SG each gunning a bronze. But of cause all eyes are tune for next years D&AD, CLIO, THE ONE SHOW as well as Cannes Festival. With D&AD and CLIOs already naming their juries for the coming years competition. Hahaha
Well a note, I am going to DEKIT TOMORROW. hahahaha! Yea ORD LOR!! Pink I/C come back to PAPA.....I am missing you.
Nonetheless you guys can check out the fleshimp anniversary T-shirt design thingy at http://www.fleshimpanniversary.com. And if you dawgs wanna check out my design, you can go there directly at this address http://fleshimpanniversary.com/shortlisted_9.html which would save the hassle in going through all the pages. There would be no problem from there on, as each design has their designers name stated below. So cheers and enjoy!
Was going through the campagin brief asia's bloggy and saw that the Award show its an award show that recognises the best in AUSTLASIA. Beloware some of the only gold recepients that night:
Saatchi & Saatchi Singapore – Hasbro Print Magazines Campaign
George Patterson Y&R – Boony Doll for Foster’s Australia VB – None of The Above
Animal Logic – for Toyota Ice Sculptures, Craft in TV – Computer Generated Images and/or design
JEH United Bangkok – for SmoothE The Love Story
The Sweet Shop – for Live, Vodafone – Craft in TV, Direction
Lowe Hunt – LynxJet for Unilever, Mixed Media Campaigns
Lowe Hunt – LynxJet for Unilever, Direct Marketing – Integrated Solutions Campaigns
Host/The Glue Society – Enjoy Our Rates Responsibly for Virgin Mobile Australia, Direct Response Advertising Campaigns
George Patterson Y&R – Boony Doll for Foster’s Australia VB – None of The Above
Well the Saatchi & Saatchi network was the most awarded network with its agencies in NZ gunning 17 awards, SG 10 awards and Aus 6 from the different categories. Other mentionable SG agencies that won a medal or more were O&M who won quite a few as well and followed by MCcan Erickson SG and JWT SG each gunning a bronze. But of cause all eyes are tune for next years D&AD, CLIO, THE ONE SHOW as well as Cannes Festival. With D&AD and CLIOs already naming their juries for the coming years competition. Hahaha
Well a note, I am going to DEKIT TOMORROW. hahahaha! Yea ORD LOR!! Pink I/C come back to PAPA.....I am missing you.
Monday, November 06, 2006
the tally
Well the medal tally is up. Just saw the post on the Chairman for this years competition's blog. Some differences in the standing. This year each design discipline has a best of show gong given out. Last year there was only 1 for the overall best which JWT won it with the ad by ex-cd Joseph Tay(currently BATES Head of Art) for the art work Listerine.
2006 medal tally:

2005 medal tally:

Well look at the difference, there are agencies that improve in the standing as well as agencies that went down in the rankings, well for some more ill fated agencies they did not even win anything this year round. This once again show which are the agencies that are creative. Coming back to the comparison, JWT slide down 2 placing to 3rd in the medal ranking gunning 2gold, 6silver, 8bronze and 7finalist. Bates moved up the most by 10 placing followed by Ogilvy&Mather moving up 6 places. Commendable agencies are DENTSU SG & Black Design they won't even in the tally last year. And of cause not forgetting Jonathan Yuen with his winning website, you can view it here http://www.jonathanyuen.com the illustration, sound and web design is superb.
I could understand why steven said Ogilvy&mather and Kinetic were challenging who had the most award that night looking at the no. of medals and certs they received its not that hard to imagine. Hahaha. Hope to view some pics at 4as.
2006 medal tally:

2005 medal tally:

Well look at the difference, there are agencies that improve in the standing as well as agencies that went down in the rankings, well for some more ill fated agencies they did not even win anything this year round. This once again show which are the agencies that are creative. Coming back to the comparison, JWT slide down 2 placing to 3rd in the medal ranking gunning 2gold, 6silver, 8bronze and 7finalist. Bates moved up the most by 10 placing followed by Ogilvy&Mather moving up 6 places. Commendable agencies are DENTSU SG & Black Design they won't even in the tally last year. And of cause not forgetting Jonathan Yuen with his winning website, you can view it here http://www.jonathanyuen.com the illustration, sound and web design is superb.
I could understand why steven said Ogilvy&mather and Kinetic were challenging who had the most award that night looking at the no. of medals and certs they received its not that hard to imagine. Hahaha. Hope to view some pics at 4as.
Sunday, November 05, 2006
pleasent nite out
Plans on catching a movie was like demolished after the usual jim gang members were all occupied with their commitments. Peeps like Ian working and then Ah seng had to leave for the land of aussie this afternoon, crazy sotong ever so busy. But still at the end met up with Darren and his gf Yuting as well as my Bud Steven. We had dinner at TCC, and then drop by at a place near Steven's place PAHANG RD OR PAHANG LANE its near ALWIWI Street. That place is ever so charming, had wine at this store that looks like a wine cellar wonderful place for peeps who enjoy red wine(finest things in life), sited at a dim lighted table the ambience was cosy. After the drink, steve was complaning about being hungry so we decided to walk down the street, in search for a place to eat. As we walk down we came across many shop houses where people sat outside smoking seesha, it got us all so excited. Well when was the last time I had that well guess it was 2 years ago. Hahaha. Well the AROMA of the smoke was nice. Probably we will visit that place again for a bonk.
The roads at Arab Street look pretty much different from the ones in the daytime. Everything seems so serene. In the end we dropped by a muslim store had chicken mutabuck(not sure if its spelled this way), teh terak and also Mee Pattaya. Sat there till 1 and all of us were scared away by a flying cockroach. SCARY! I hate those black fucking creatures, always lurking around.
Overall had a interesting nite out. But of cause how could I not update alittle on the Creative Circle Award 2006 which Steven was present last night. Saatchi & Saatchi Sg won the much acclaim BEST OF SHOW award. The images monsters a little scary but the copy does make alot of sense.



The copy for one of the ad reads like this:
Your mother acts as though nothing happened.
She makes dinner and sits at the table, staring into her plate.
He stumbles in drunk, stands behind her and says,
“I’m sorry. Do you forgive me?”
She sits silent for a long time.
You can see the bruise over her eye turning purple.
You can feel her sadness filling the room.
She nods without looking up.
He forces a kiss on her then smiles at you as if to say
everything’s fine now.
You stare into your plate.
NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
To report instances of domestic violence, call AWARE at 6774 5935
According to Steven O&M SG was the biggest winner this year, they won it big in both the ad as well as interactive categories with trophies that stacked in a heap. Following that was KINETIC advertising, fuck they are favourites at all local award show in gunning some metals, so at CCA it was no exception that they do well. Agencies who received awards were BATES SG whose Nokia Ad won the BEST OF ILLUSTRATION, which as follow MCCAN ERICKSON SG, BBDO SG and of cause last but not least JWT SG. Black Design won the BEST OF SHOW award for the DESIGN category, for anyones info BLACK DESIGN's CD is none other then JACKSON TAN of the infamous design collective PHUNK:STUDIO.
Well hope the medal tally would be up on the website. Probably we will have a clearer picture of the overall tabulated format.
Yawnz time to go to bed already eyes are getting droopy.
The roads at Arab Street look pretty much different from the ones in the daytime. Everything seems so serene. In the end we dropped by a muslim store had chicken mutabuck(not sure if its spelled this way), teh terak and also Mee Pattaya. Sat there till 1 and all of us were scared away by a flying cockroach. SCARY! I hate those black fucking creatures, always lurking around.
Overall had a interesting nite out. But of cause how could I not update alittle on the Creative Circle Award 2006 which Steven was present last night. Saatchi & Saatchi Sg won the much acclaim BEST OF SHOW award. The images monsters a little scary but the copy does make alot of sense.



The copy for one of the ad reads like this:
Your mother acts as though nothing happened.
She makes dinner and sits at the table, staring into her plate.
He stumbles in drunk, stands behind her and says,
“I’m sorry. Do you forgive me?”
She sits silent for a long time.
You can see the bruise over her eye turning purple.
You can feel her sadness filling the room.
She nods without looking up.
He forces a kiss on her then smiles at you as if to say
everything’s fine now.
You stare into your plate.
NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
To report instances of domestic violence, call AWARE at 6774 5935
According to Steven O&M SG was the biggest winner this year, they won it big in both the ad as well as interactive categories with trophies that stacked in a heap. Following that was KINETIC advertising, fuck they are favourites at all local award show in gunning some metals, so at CCA it was no exception that they do well. Agencies who received awards were BATES SG whose Nokia Ad won the BEST OF ILLUSTRATION, which as follow MCCAN ERICKSON SG, BBDO SG and of cause last but not least JWT SG. Black Design won the BEST OF SHOW award for the DESIGN category, for anyones info BLACK DESIGN's CD is none other then JACKSON TAN of the infamous design collective PHUNK:STUDIO.
Well hope the medal tally would be up on the website. Probably we will have a clearer picture of the overall tabulated format.
Yawnz time to go to bed already eyes are getting droopy.
Saturday, November 04, 2006
MORE MORE MORE ENTRIES....
Woke at 0815hrs...was asking myself WTF?... why did I wake up so early, am I not suppose to enjoy the finest time in life now. Well guess I will still be engaged in this self imposed question for the next few morning till the 13th.
Read the newspaper as usual, and was excited to see 3 full pagess on articles that was talking about this new book called ideas which has interviews of CDs from all the MNC advertising agency. After reading the articles it made me even more eager to find out more and dabble further into the industry. Would sure love to get the book "IDEAS". While it was in the midst of production I was aware of it exsistence, through my good buddy Darren who was part of the crew who went around getting the Creative Directors potraits at their individual offices.(Like students going aournd getting peeps to buy the flags)
Well would love to see the outcome of prints in the showcase. Well gona use this 2 days to search for it. Hopefully with some success. Well tomorrow would be a good day to start, as I will be having reasons to rise early and go down to town to take some photos for some ideas. Yea! Alone.
Looking forward for the results to be posted next week on the Singapore creative circle awards 2006 held at RITZ CARLTON last night, would like to find out if JWT Singapore had the honour of retaining its title again. I sure hope it would.
Oh ya before I forget, the last 2 prints I mentioned in the entry, I almost forgot to put them up. So here it is.
This first one in my opinion of the boxer doing his prayer is the best. Probably it just gives us all a reality check. Its more then an ad its an art. Hahaha.."THE ANXIETY".

Second Piece

Both Playstation ad.
Got another Playstation piece, I've got a friend who says it was good. But to me, I couldn't catch what it was trying to say. It took me a while to actually understand thorugh his verbal explanation. Well in my opinion this ad is trying to hard to let its consumer know what they are trying to sell.

I have no idea which agency did it. Cause it wasn't fantastic didn't really borhter to know who initiated the idea, just wanted to make a comparison between the two. GOOD/BAD.
Do drop comments if you happen to read this entry. I would really love to find out what you guys think as well. if anybody is reading it that is?
Read the newspaper as usual, and was excited to see 3 full pagess on articles that was talking about this new book called ideas which has interviews of CDs from all the MNC advertising agency. After reading the articles it made me even more eager to find out more and dabble further into the industry. Would sure love to get the book "IDEAS". While it was in the midst of production I was aware of it exsistence, through my good buddy Darren who was part of the crew who went around getting the Creative Directors potraits at their individual offices.(Like students going aournd getting peeps to buy the flags)
Well would love to see the outcome of prints in the showcase. Well gona use this 2 days to search for it. Hopefully with some success. Well tomorrow would be a good day to start, as I will be having reasons to rise early and go down to town to take some photos for some ideas. Yea! Alone.
Looking forward for the results to be posted next week on the Singapore creative circle awards 2006 held at RITZ CARLTON last night, would like to find out if JWT Singapore had the honour of retaining its title again. I sure hope it would.
Oh ya before I forget, the last 2 prints I mentioned in the entry, I almost forgot to put them up. So here it is.
This first one in my opinion of the boxer doing his prayer is the best. Probably it just gives us all a reality check. Its more then an ad its an art. Hahaha.."THE ANXIETY".

Second Piece

Both Playstation ad.
Got another Playstation piece, I've got a friend who says it was good. But to me, I couldn't catch what it was trying to say. It took me a while to actually understand thorugh his verbal explanation. Well in my opinion this ad is trying to hard to let its consumer know what they are trying to sell.

I have no idea which agency did it. Cause it wasn't fantastic didn't really borhter to know who initiated the idea, just wanted to make a comparison between the two. GOOD/BAD.
Do drop comments if you happen to read this entry. I would really love to find out what you guys think as well. if anybody is reading it that is?
Friday, November 03, 2006
my favs
hey hey more entries in the coming weeks, before I everything gets so busy for me till the 14 NOV. Saw some campagins that should be noted down, while sitting infront of my PC brain storming at the same time sipping that so so black coffee.
Shared some TVCs in my last entry, now on PRINTS(my favourite).
A rather wierd ad by Leo Burnett Singapore. Nice crafting of images but idea wise concur with some other commentors from other peeps, rather easy to understand but punny.

A couple more ads that I think were great ideas.
No random order, categories in campagin and singles.
Start off with the campagins:
One of the best campaign I have seen in terms of craft for such my all time favourite candy. Nice photography.

Cannes Gold Lion 2006
Next comes the long copy. Love the use of the typo and the colours, it just sets the mood this client. From my all time FAV art director: Juan Cabral

Cannes GRAND PRIX winner 2006
Here comes the Singles:
They all PLAYSTATION ADS, I love them makes me feel so young again. With their extreme stroylines. One is from TBWA/Paris and the other from BBDO Chillie but from two different continents, it once again tells you how games show no language barrier in advertising.

Credits:Agency: TBWA, Paris(3 CONSECUTIVE Cannes grand Prix WINNER)
Creative Director: Erik Vervroegen(most awarded CD in the world)
Copywriter: Sebastien Vacherot, Jessica Gerard-Huet, Loic Cardon, Ingrid Varetz
Art Director: Sebastien Vacherot, Jessica Gerard-Huet, Loic Cardon, Ingrid Varetz
It double up as a Print ad as well as a TVC a fantastic one. Below is the attached TVC AD. (*Do on ur speakers up for intense sound effects* wahaha)
Clio Grand Prix Winner, Cannes Gold Lion 2006
The other Playstation ad. Very cool ad, which defies all boundaries. In my opinion this kind of ad rocks though its sort of overboard but hey isn't games suppose to be like this. Agency: BBDO Chile, Santiago
Creative Director: Cristian Schinadeerman
Copywriter: Matias Lopez, Marcelo Correa
Art Director: Emerson Navarrete, Fernando Riveros
Damn got some problem with the last 2 ads promise to post them up as soon as i resolve the matter. Probably come up with a post for the above mention ad.
Cheers for now.
Shared some TVCs in my last entry, now on PRINTS(my favourite).
A rather wierd ad by Leo Burnett Singapore. Nice crafting of images but idea wise concur with some other commentors from other peeps, rather easy to understand but punny.

A couple more ads that I think were great ideas.
No random order, categories in campagin and singles.
Start off with the campagins:
One of the best campaign I have seen in terms of craft for such my all time favourite candy. Nice photography.

Cannes Gold Lion 2006
Next comes the long copy. Love the use of the typo and the colours, it just sets the mood this client. From my all time FAV art director: Juan Cabral

Cannes GRAND PRIX winner 2006
Here comes the Singles:
They all PLAYSTATION ADS, I love them makes me feel so young again. With their extreme stroylines. One is from TBWA/Paris and the other from BBDO Chillie but from two different continents, it once again tells you how games show no language barrier in advertising.

Credits:Agency: TBWA, Paris(3 CONSECUTIVE Cannes grand Prix WINNER)
Creative Director: Erik Vervroegen(most awarded CD in the world)
Copywriter: Sebastien Vacherot, Jessica Gerard-Huet, Loic Cardon, Ingrid Varetz
Art Director: Sebastien Vacherot, Jessica Gerard-Huet, Loic Cardon, Ingrid Varetz
It double up as a Print ad as well as a TVC a fantastic one. Below is the attached TVC AD. (*Do on ur speakers up for intense sound effects* wahaha)
Clio Grand Prix Winner, Cannes Gold Lion 2006
The other Playstation ad. Very cool ad, which defies all boundaries. In my opinion this kind of ad rocks though its sort of overboard but hey isn't games suppose to be like this. Agency: BBDO Chile, Santiago
Creative Director: Cristian Schinadeerman
Copywriter: Matias Lopez, Marcelo Correa
Art Director: Emerson Navarrete, Fernando Riveros
Damn got some problem with the last 2 ads promise to post them up as soon as i resolve the matter. Probably come up with a post for the above mention ad.
Cheers for now.
Thursday, November 02, 2006
LAST WORKING DAY
2/11/2006 is mark down in my journal as the unofficial date of my ORD. Finally I could smell the air of freedom once more. Shelving my blue uniform into my cupboard. Well the sign of relief fills the air. But also anxiety just fills my mind, after today I will be on a long long leave till the official date which is 14/11/2006.
Yea, will be embracing a new career. Yea cheers!
Yea, will be embracing a new career. Yea cheers!
Wednesday, November 01, 2006
colors no other
In my previous mail I made some comments in regards to the SONY BRAVIA ad here they are podcasted on my blog.
I simply adore the wonderful copy at the end of the commerical "COLOUR LIKE NO OTHER".
Latest
Older
Well hope you enjoyed both commercial cause in my opinion they are what commercials should all be.
Since I am posting on tv commercial, just to also feature just a few others good interesting concept commericals:
Carlton beer by GEORGE PATTERSON Y&R (AUSTRALIA)
FREAKING BIG AD! Judging from what the whole commercial's music!
This TVCs just make me think how stupid I am.
I simply adore the wonderful copy at the end of the commerical "COLOUR LIKE NO OTHER".
Latest
Older
Well hope you enjoyed both commercial cause in my opinion they are what commercials should all be.
Since I am posting on tv commercial, just to also feature just a few others good interesting concept commericals:
Carlton beer by GEORGE PATTERSON Y&R (AUSTRALIA)
FREAKING BIG AD! Judging from what the whole commercial's music!
This TVCs just make me think how stupid I am.
Tuesday, October 31, 2006
created for the genius in mind
RED BLOCKS, BLUE BLOCKS,GREEN BLOCKS...Well legos has been my all time favourite plaything, I assume for most boys back at my age it was the most "IN" toy. Every little boy had the dream of building up a big architecture or some wierd looking structure, well those well abstract. For some indeed Lego was a tool that helped them looked further in life, for others it was just some toy that accompanied them through their childhood days..hahaha.
Noted some interesting ads by the ever so strong showing in ad awards SAATCHI & SAATCHI Singapore for LEGO and the FCB, Johannesburg, well many has compared. So here I am making my 2 cents worth of comment. Well the campagin by Saatchi and Saatchi Singapore looks impressive but the Cannes Winning ad by FCB Johannesburg looks just as neat.
But in my opinion, the Lego print ad by FCB has a much better concept in terms of ART DIRECTION as well as IDEA. In the ad it showed me what LEGO really is. Well I've always percived LEGO as a toy that is for kids who use their own imagination to build whatever they feel should be fitted in the blank canvas given to them. In that print ad by FCB I saw that, though it was a simple ad but it made me stop there to look closely at it and think for awhile. With just that periscope in the sea of blue blocks it makes me just want to find out more about LEGO. As for the Saatchi Lego ad, it wasn't too hard to figure out what they were trying to tell me, probably because maybe in this comparison LESS IS MORE. With the scene of each print ad I could imagine what it is telling me, probably its an TTL(though the line) ad that dosen't require the audience to think too much. The team at SAATCHI had it going they understand what LEGO idea was, but just couldn't execute out in terms of visual communication, I think thats why they lost out to FCB. Nonetheless both were very well crafted individual campaign and singles. Hope to see more coming.
Attached are the two ads with credits(see and comment for yourself)Both are Cannes Recipent.

Cannes Lion Winner

Cannes Grand Prix
Noted some interesting ads by the ever so strong showing in ad awards SAATCHI & SAATCHI Singapore for LEGO and the FCB, Johannesburg, well many has compared. So here I am making my 2 cents worth of comment. Well the campagin by Saatchi and Saatchi Singapore looks impressive but the Cannes Winning ad by FCB Johannesburg looks just as neat.
But in my opinion, the Lego print ad by FCB has a much better concept in terms of ART DIRECTION as well as IDEA. In the ad it showed me what LEGO really is. Well I've always percived LEGO as a toy that is for kids who use their own imagination to build whatever they feel should be fitted in the blank canvas given to them. In that print ad by FCB I saw that, though it was a simple ad but it made me stop there to look closely at it and think for awhile. With just that periscope in the sea of blue blocks it makes me just want to find out more about LEGO. As for the Saatchi Lego ad, it wasn't too hard to figure out what they were trying to tell me, probably because maybe in this comparison LESS IS MORE. With the scene of each print ad I could imagine what it is telling me, probably its an TTL(though the line) ad that dosen't require the audience to think too much. The team at SAATCHI had it going they understand what LEGO idea was, but just couldn't execute out in terms of visual communication, I think thats why they lost out to FCB. Nonetheless both were very well crafted individual campaign and singles. Hope to see more coming.
Attached are the two ads with credits(see and comment for yourself)Both are Cannes Recipent.

Cannes Lion Winner

Cannes Grand Prix
Saturday, October 28, 2006
guard tuurnout 2006
Well yes yes I know, I said this blog would strictly be used as a journal for my critics for advertisment. But I just can't help it but to add in this guard turnout entry. Well it was one of those memorable moments I had in the SPF, and at last I am left with 2 weeks of service with SPF. Its hard not to tell myself its finally over, 2 years 2months of service is finally coming to a closing chapter. Just like the many unhappy/happy moments that happen before, it will all come to a full stop.
Was looking through some old photos I took back in the training days, everything seems fun but of cause at the same time stress having to come with studies as well as Physical Fitness. It was in the National Service that I have achieve so much in terms of mental and physical strength. Attaining feats that were once thought to be unachivable in my dictionary. Having a time to finally sit down on my desk shafing aside all those g3 files was a pleasent sight. Finally was able to take a breather, my successor is finally here.
Been busy with my guard turnout and in fact its the reason I am jounralling something that is not about critics and praises. Well digressing too much. Had the opportunity to have a taste of the arms drill, becuase of the Commissioner Visit to our division. Its not so hard to imagine that the days and hours spend for practices just for a 5-10mins saluate with the M-16 to welcome the commissioner. Well it kind of helped me to relieve the moment when i was about to POP, and now my before I ORD I am given a chance to do it again. Well took this opportunity to commenmorate my ORD, which I took the practices quite seriousily. Was glad to know some new friends just before I go off, cheers to that. As for now leaving some footmarks of the event that took place. With more to come.

Was looking through some old photos I took back in the training days, everything seems fun but of cause at the same time stress having to come with studies as well as Physical Fitness. It was in the National Service that I have achieve so much in terms of mental and physical strength. Attaining feats that were once thought to be unachivable in my dictionary. Having a time to finally sit down on my desk shafing aside all those g3 files was a pleasent sight. Finally was able to take a breather, my successor is finally here.
Been busy with my guard turnout and in fact its the reason I am jounralling something that is not about critics and praises. Well digressing too much. Had the opportunity to have a taste of the arms drill, becuase of the Commissioner Visit to our division. Its not so hard to imagine that the days and hours spend for practices just for a 5-10mins saluate with the M-16 to welcome the commissioner. Well it kind of helped me to relieve the moment when i was about to POP, and now my before I ORD I am given a chance to do it again. Well took this opportunity to commenmorate my ORD, which I took the practices quite seriousily. Was glad to know some new friends just before I go off, cheers to that. As for now leaving some footmarks of the event that took place. With more to come.


Sunday, October 22, 2006
hall of fames
Many local awards were held for the past 2 months like the SOOA(SINGAPORE ADVERTISING AWARDS), and the other one which is the tourism ad award thingy which I forgot its name. But well strong showing from JWT singapore definetly,hope to see it gun some international awards like ONE SHOW, CLIOs and Cannes. With the likes of the leadership by the creative adman Tay Guan Hin its no wonder JWT is rocking the industry again. I would say: " ITS COMING ALIVE, ALIVE". So fortunate to have met this great legend along the way.

On the left thats Jimmy Head of Design at JWT and of cause the one in blue in the middle thats ALI SHABAZ CD of JWT Singapore.

Well again another podium pic with the JWT dudes CD ALI SHABAZ and ECD TAY GUAN HIN who also had an awesome night at the SOAA that night gunning that postcard ad he showed me the last time when I visited him at his office.
The Hall of fame 2006 just ended last night, must be a night of glitery advertising stars gracing the event. Well most of the categories award winners were expected to win by the obvious agencies and peeps. But to my surprise Saatchi and Saatchi SG outwitted Y&R singapore for this years title as ADVERTISING AGENCY OF THE YEAR. Saatchi got the great honours JWT Sinagpore had its own found glory being the most awarded agency of the night. With CD ALI SHABAZ winning the advertising professional of the year, the producer daphne winning young professional of the year, the Poster Campaign of the Year: ‘Shell Price Police’ – JWT Singapore and Maxus Singapore and Ambient Marketing Campaign of the Year: Unilever ‘Organics Waterfall’ – JWT Singapore(this was a sure winner after it won the recent BEST OF SHOW AT SOAA 2006).
For the CREATIVE DIRECTOR OF THE YEAR AWARD it was a tough fight between 3 very prominent CDs in SG, anyone would recognize their faces at an instance, there were 4 of them, but amonst the 4 only 3 stood out prominetly there are as follow NG TIAN IT (ECD MCCAN ERICKSON SG), ROBERT GAXIOLA(ECD BATES SINGAPORE and chairman for the upcoming CCA) last but not least TAY GUAN HIN(REGIONAL ECD SOUTH EAST ASIA JWT) all 3 of them were like my heroes. All 3 that I have mention were chairman for the Creative Circle Awards 2006 , with the 2 most recent by MR. NG TIAN IT and Mr.Robert Gaxiola.
Well next fantastic show would be the Creative Circle Awards, which would be on the 3 Nov 2006 at the RITZ CARLTON HOTEL. Well it would be a very grand affair. With star studded judges and glittery ad titles,a definate lookout is the NEW ART DIRECTOR AWARD as well as NEW COPYWRITER award, really wonder who would it be this year. As last year was won by ANG SHENG JIN when he was still with 10am Comms for the young art director award, and the award school winner COPYWRITER from Mccan Erickson Gayle Lim, which from there on pair up for the YOUNG LOTUS AWARD 2006 held during the adfest in pattaya. Well so anticipate, would JWT Singapore be able to retain that big gong I saw at their agency. We will all have to wait and see. Till then.
More could be read at www.ias.org.sg. Well next up would be the CCA awards. Sad to hear from Steven that AD PLANETgroup has no shortlisted entries, they did have some real cool guerilla ambient ads, I presume they are for the super glue ad which is in my opinion something creative not absolutely original but of cause creative. Wish them better luck in the coming LIAA and YGA in London and Australia this coming month as well.

On the left thats Jimmy Head of Design at JWT and of cause the one in blue in the middle thats ALI SHABAZ CD of JWT Singapore.

Well again another podium pic with the JWT dudes CD ALI SHABAZ and ECD TAY GUAN HIN who also had an awesome night at the SOAA that night gunning that postcard ad he showed me the last time when I visited him at his office.
The Hall of fame 2006 just ended last night, must be a night of glitery advertising stars gracing the event. Well most of the categories award winners were expected to win by the obvious agencies and peeps. But to my surprise Saatchi and Saatchi SG outwitted Y&R singapore for this years title as ADVERTISING AGENCY OF THE YEAR. Saatchi got the great honours JWT Sinagpore had its own found glory being the most awarded agency of the night. With CD ALI SHABAZ winning the advertising professional of the year, the producer daphne winning young professional of the year, the Poster Campaign of the Year: ‘Shell Price Police’ – JWT Singapore and Maxus Singapore and Ambient Marketing Campaign of the Year: Unilever ‘Organics Waterfall’ – JWT Singapore(this was a sure winner after it won the recent BEST OF SHOW AT SOAA 2006).
For the CREATIVE DIRECTOR OF THE YEAR AWARD it was a tough fight between 3 very prominent CDs in SG, anyone would recognize their faces at an instance, there were 4 of them, but amonst the 4 only 3 stood out prominetly there are as follow NG TIAN IT (ECD MCCAN ERICKSON SG), ROBERT GAXIOLA(ECD BATES SINGAPORE and chairman for the upcoming CCA) last but not least TAY GUAN HIN(REGIONAL ECD SOUTH EAST ASIA JWT) all 3 of them were like my heroes. All 3 that I have mention were chairman for the Creative Circle Awards 2006 , with the 2 most recent by MR. NG TIAN IT and Mr.Robert Gaxiola.
Well next fantastic show would be the Creative Circle Awards, which would be on the 3 Nov 2006 at the RITZ CARLTON HOTEL. Well it would be a very grand affair. With star studded judges and glittery ad titles,a definate lookout is the NEW ART DIRECTOR AWARD as well as NEW COPYWRITER award, really wonder who would it be this year. As last year was won by ANG SHENG JIN when he was still with 10am Comms for the young art director award, and the award school winner COPYWRITER from Mccan Erickson Gayle Lim, which from there on pair up for the YOUNG LOTUS AWARD 2006 held during the adfest in pattaya. Well so anticipate, would JWT Singapore be able to retain that big gong I saw at their agency. We will all have to wait and see. Till then.
More could be read at www.ias.org.sg. Well next up would be the CCA awards. Sad to hear from Steven that AD PLANETgroup has no shortlisted entries, they did have some real cool guerilla ambient ads, I presume they are for the super glue ad which is in my opinion something creative not absolutely original but of cause creative. Wish them better luck in the coming LIAA and YGA in London and Australia this coming month as well.
Thursday, October 19, 2006
sony bravia
well finally thought of journalling down and critics of ads rather then m life which is getting more and more mundane. Prolly because I am not very radical person.
Been a big fan of JUAN CABRAL's work, too bad he wasn't able to make for this years CCA jury. Hes the creative partner down at FALLON UK and the brain child behind the highly awarded SONY BRAVIA TVC AD. I simply love TVC on the balls, raining balls were all rolling down the streets in SAN FRANSISCO I can imagine that sight. Accompanied by the beautiful piece of song by José González's interpretation of 'Heartbeats' - originally performed by Swedish band, The Knife. Fuck, the tunes is still looping in my head. There were some scenes in the TVC which really amazed me. Like the frog leaping out of the pipe after the balls came in contact with the pipe.

Like what I always say, since you are only as good as the most recent things you've got! Well the new TVC by the same cast came up with yet another stunning piece of TVC that amazed the industry. With the stunningly beautiful colors shown. What do you get when you combine 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire together? Well the anwser is simple, you just got to find out yourself. http://www.bravia-advert.com/
But well I just hope the colors thingy will end soon for the SONY Bravia commercial in UK cause I think its getting pretty boring already. Though this 2 ads I would say were technically profound, but at the same time where concept and idea is concern its getting pretty boring. But well will see more of JUAN CABRAL the great argentine ad man push the boundaries.
Some colorful pics to share:




Been a big fan of JUAN CABRAL's work, too bad he wasn't able to make for this years CCA jury. Hes the creative partner down at FALLON UK and the brain child behind the highly awarded SONY BRAVIA TVC AD. I simply love TVC on the balls, raining balls were all rolling down the streets in SAN FRANSISCO I can imagine that sight. Accompanied by the beautiful piece of song by José González's interpretation of 'Heartbeats' - originally performed by Swedish band, The Knife. Fuck, the tunes is still looping in my head. There were some scenes in the TVC which really amazed me. Like the frog leaping out of the pipe after the balls came in contact with the pipe.

Like what I always say, since you are only as good as the most recent things you've got! Well the new TVC by the same cast came up with yet another stunning piece of TVC that amazed the industry. With the stunningly beautiful colors shown. What do you get when you combine 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire together? Well the anwser is simple, you just got to find out yourself. http://www.bravia-advert.com/
But well I just hope the colors thingy will end soon for the SONY Bravia commercial in UK cause I think its getting pretty boring already. Though this 2 ads I would say were technically profound, but at the same time where concept and idea is concern its getting pretty boring. But well will see more of JUAN CABRAL the great argentine ad man push the boundaries.
Some colorful pics to share:





Saturday, October 14, 2006
ORD IS COMING
Well its coming, yes its coming closer and closer. All my dudes are so so excited. Damn! Can't wait till its finish, everything was breezed pass so fast. Before I got enlisted I was so afraid things would not work out like it would now, though during my service there were many tide both high and low. I still vividly remember the person who told me not to worry when I got enlisted. Well some things will be buried in my heart. Well finally we are all getting our freedom back. Yea!
Yes yes can't wait to get into the workforce. I know it would be very tough but of course at least I am doing something which I like and not something that I am being forced to do.
Well all the best to my dudes and myself. Exactly 1 month to ORD cheers. I am going to clear my leave soon too yea!
Yes yes can't wait to get into the workforce. I know it would be very tough but of course at least I am doing something which I like and not something that I am being forced to do.
Well all the best to my dudes and myself. Exactly 1 month to ORD cheers. I am going to clear my leave soon too yea!
Tuesday, October 10, 2006
meal time
Wanted to write this entry yesterday, but well as usual being the lazy me I wrote off the idea from my mind. Well had being hopping for a reply from Ali Shabaz for almost a month, finally my wait has paid off. Thank God, its really something I had a strong intution. Well would be waiting for a further mail from Mercy JWT's creative service officer to email me with more information.
Well coming back to sunday's event held at Clarance's house its so awesome. We invited, they came. Coolest gathering we had in ages, well the last time so many of us gathered together, well I don't recall. Hahaha....its been so long.
Always wanted to have a gathering but never successful. The whole jim gang were there, and best of all we even invited their GFs. But well everyone were like a big family we knew each other and everyone were accomodating. Hope no one was bore out.
Well a few shout outs to peeps like IAN who sacrifice his time by helping Clarance and his grandma from 9am all the way till 5 plus when i met up with him to get drinks. Also to Darren and Yuting who helped to get some grocceries when we had some last minute fill ins. Last but not least my dear Ganwei, who some food in with his gf. All had an enjoyable evening I could see, catching up on some really good old times over dinner just like a big family.


Well some things in life is not measured by the value. Half a roast duck = $12, food = $100, a bottle of vodka = $120, a table full of buddies company = priceless.
Some group pic we took after a sumptous steamboat dinner. Hope for more to come in the festive months ahead. With me ORDing in a couple of months time. Cheers!
Well coming back to sunday's event held at Clarance's house its so awesome. We invited, they came. Coolest gathering we had in ages, well the last time so many of us gathered together, well I don't recall. Hahaha....its been so long.
Always wanted to have a gathering but never successful. The whole jim gang were there, and best of all we even invited their GFs. But well everyone were like a big family we knew each other and everyone were accomodating. Hope no one was bore out.
Well a few shout outs to peeps like IAN who sacrifice his time by helping Clarance and his grandma from 9am all the way till 5 plus when i met up with him to get drinks. Also to Darren and Yuting who helped to get some grocceries when we had some last minute fill ins. Last but not least my dear Ganwei, who some food in with his gf. All had an enjoyable evening I could see, catching up on some really good old times over dinner just like a big family.


Well some things in life is not measured by the value. Half a roast duck = $12, food = $100, a bottle of vodka = $120, a table full of buddies company = priceless.
Some group pic we took after a sumptous steamboat dinner. Hope for more to come in the festive months ahead. With me ORDing in a couple of months time. Cheers!
Thursday, September 28, 2006
luck not so lucky....
Well should i consider myself lucky...I am moving into a new OFFICE...but guess what I've only got the opportunity to use it for 1.5mths. Got a few more weeks to endure before I officially finish my NS liability, waiting for this day to come like forever! Seen so much experince so much, wierd people doing wierd stuff as well as unreasonable demands and complains all this is what I've personaly experince during my stint there. Many might think its nothing but to me it was something I've never seen!
So much to journal down and so much to talk about, but well it would be too boring to write em all down.
Was made to move 1900 files from my office, shifting them around the station, as usual I was sweating like mad. The boxes we were made to carry were heavy and I dare say it weighs around 7-10kg per box. Of cos with the boys we had fun moving them up and down. We even had a mini go cart race with the crates we use to store the files. It was all fun. All this would not have happen without the planning office without letting us know that the contractors blangla we not helping us to move the dockets together with the compactor. Everyone were like pretty pissed off with the fact, espcially when the rest of em are all muslim and I am the only cheena boy in the office.
Well, had nothing to say about our Head as she is never concern about her men. She is the sort of superior who never sides her subordinates and always exposing them to outer interference. Well that sucks and also made everyones morale in the office low. None of us like her whether its the other office or my office.
Well in another 5 weeks I will be officially stepping down from duty. I am so looking forward to that day to come.
I really hope that the company that is offering me the Internship would reply my mail to him. Please pray for me!! Please Please Please.

Some really enjoyable moments before we eventually move to a cleaner and new office!

Well as you can see obviousily that I am the only cheena in the group!! Cheers to that been through 05/06 as well as well 06/07......cheers to that!
So much to journal down and so much to talk about, but well it would be too boring to write em all down.
Was made to move 1900 files from my office, shifting them around the station, as usual I was sweating like mad. The boxes we were made to carry were heavy and I dare say it weighs around 7-10kg per box. Of cos with the boys we had fun moving them up and down. We even had a mini go cart race with the crates we use to store the files. It was all fun. All this would not have happen without the planning office without letting us know that the contractors blangla we not helping us to move the dockets together with the compactor. Everyone were like pretty pissed off with the fact, espcially when the rest of em are all muslim and I am the only cheena boy in the office.
Well, had nothing to say about our Head as she is never concern about her men. She is the sort of superior who never sides her subordinates and always exposing them to outer interference. Well that sucks and also made everyones morale in the office low. None of us like her whether its the other office or my office.
Well in another 5 weeks I will be officially stepping down from duty. I am so looking forward to that day to come.
I really hope that the company that is offering me the Internship would reply my mail to him. Please pray for me!! Please Please Please.

Some really enjoyable moments before we eventually move to a cleaner and new office!

Well as you can see obviousily that I am the only cheena in the group!! Cheers to that been through 05/06 as well as well 06/07......cheers to that!
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