created for the genius in mind

RED BLOCKS, BLUE BLOCKS,GREEN BLOCKS...Well legos has been my all time favourite plaything, I assume for most boys back at my age it was the most "IN" toy. Every little boy had the dream of building up a big architecture or some wierd looking structure, well those well abstract. For some indeed Lego was a tool that helped them looked further in life, for others it was just some toy that accompanied them through their childhood days..hahaha.

Noted some interesting ads by the ever so strong showing in ad awards SAATCHI & SAATCHI Singapore for LEGO and the FCB, Johannesburg, well many has compared. So here I am making my 2 cents worth of comment. Well the campagin by Saatchi and Saatchi Singapore looks impressive but the Cannes Winning ad by FCB Johannesburg looks just as neat.
But in my opinion, the Lego print ad by FCB has a much better concept in terms of ART DIRECTION as well as IDEA. In the ad it showed me what LEGO really is. Well I've always percived LEGO as a toy that is for kids who use their own imagination to build whatever they feel should be fitted in the blank canvas given to them. In that print ad by FCB I saw that, though it was a simple ad but it made me stop there to look closely at it and think for awhile. With just that periscope in the sea of blue blocks it makes me just want to find out more about LEGO. As for the Saatchi Lego ad, it wasn't too hard to figure out what they were trying to tell me, probably because maybe in this comparison LESS IS MORE. With the scene of each print ad I could imagine what it is telling me, probably its an TTL(though the line) ad that dosen't require the audience to think too much. The team at SAATCHI had it going they understand what LEGO idea was, but just couldn't execute out in terms of visual communication, I think thats why they lost out to FCB. Nonetheless both were very well crafted individual campaign and singles. Hope to see more coming.

Attached are the two ads with credits(see and comment for yourself)Both are Cannes Recipent.

Cannes Lion Winner

Cannes Grand Prix

guard tuurnout 2006

Well yes yes I know, I said this blog would strictly be used as a journal for my critics for advertisment. But I just can't help it but to add in this guard turnout entry. Well it was one of those memorable moments I had in the SPF, and at last I am left with 2 weeks of service with SPF. Its hard not to tell myself its finally over, 2 years 2months of service is finally coming to a closing chapter. Just like the many unhappy/happy moments that happen before, it will all come to a full stop.

Was looking through some old photos I took back in the training days, everything seems fun but of cause at the same time stress having to come with studies as well as Physical Fitness. It was in the National Service that I have achieve so much in terms of mental and physical strength. Attaining feats that were once thought to be unachivable in my dictionary. Having a time to finally sit down on my desk shafing aside all those g3 files was a pleasent sight. Finally was able to take a breather, my successor is finally here.

Been busy with my guard turnout and in fact its the reason I am jounralling something that is not about critics and praises. Well digressing too much. Had the opportunity to have a taste of the arms drill, becuase of the Commissioner Visit to our division. Its not so hard to imagine that the days and hours spend for practices just for a 5-10mins saluate with the M-16 to welcome the commissioner. Well it kind of helped me to relieve the moment when i was about to POP, and now my before I ORD I am given a chance to do it again. Well took this opportunity to commenmorate my ORD, which I took the practices quite seriousily. Was glad to know some new friends just before I go off, cheers to that. As for now leaving some footmarks of the event that took place. With more to come.

hall of fames

Many local awards were held for the past 2 months like the SOOA(SINGAPORE ADVERTISING AWARDS), and the other one which is the tourism ad award thingy which I forgot its name. But well strong showing from JWT singapore definetly,hope to see it gun some international awards like ONE SHOW, CLIOs and Cannes. With the likes of the leadership by the creative adman Tay Guan Hin its no wonder JWT is rocking the industry again. I would say: " ITS COMING ALIVE, ALIVE". So fortunate to have met this great legend along the way.

On the left thats Jimmy Head of Design at JWT and of cause the one in blue in the middle thats ALI SHABAZ CD of JWT Singapore.

Well again another podium pic with the JWT dudes CD ALI SHABAZ and ECD TAY GUAN HIN who also had an awesome night at the SOAA that night gunning that postcard ad he showed me the last time when I visited him at his office.

The Hall of fame 2006 just ended last night, must be a night of glitery advertising stars gracing the event. Well most of the categories award winners were expected to win by the obvious agencies and peeps. But to my surprise Saatchi and Saatchi SG outwitted Y&R singapore for this years title as ADVERTISING AGENCY OF THE YEAR. Saatchi got the great honours JWT Sinagpore had its own found glory being the most awarded agency of the night. With CD ALI SHABAZ winning the advertising professional of the year, the producer daphne winning young professional of the year, the Poster Campaign of the Year: ‘Shell Price Police’ – JWT Singapore and Maxus Singapore and Ambient Marketing Campaign of the Year: Unilever ‘Organics Waterfall’ – JWT Singapore(this was a sure winner after it won the recent BEST OF SHOW AT SOAA 2006).
For the CREATIVE DIRECTOR OF THE YEAR AWARD it was a tough fight between 3 very prominent CDs in SG, anyone would recognize their faces at an instance, there were 4 of them, but amonst the 4 only 3 stood out prominetly there are as follow NG TIAN IT (ECD MCCAN ERICKSON SG), ROBERT GAXIOLA(ECD BATES SINGAPORE and chairman for the upcoming CCA) last but not least TAY GUAN HIN(REGIONAL ECD SOUTH EAST ASIA JWT) all 3 of them were like my heroes. All 3 that I have mention were chairman for the Creative Circle Awards 2006 , with the 2 most recent by MR. NG TIAN IT and Mr.Robert Gaxiola.

Well next fantastic show would be the Creative Circle Awards, which would be on the 3 Nov 2006 at the RITZ CARLTON HOTEL. Well it would be a very grand affair. With star studded judges and glittery ad titles,a definate lookout is the NEW ART DIRECTOR AWARD as well as NEW COPYWRITER award, really wonder who would it be this year. As last year was won by ANG SHENG JIN when he was still with 10am Comms for the young art director award, and the award school winner COPYWRITER from Mccan Erickson Gayle Lim, which from there on pair up for the YOUNG LOTUS AWARD 2006 held during the adfest in pattaya. Well so anticipate, would JWT Singapore be able to retain that big gong I saw at their agency. We will all have to wait and see. Till then.

More could be read at www.ias.org.sg. Well next up would be the CCA awards. Sad to hear from Steven that AD PLANETgroup has no shortlisted entries, they did have some real cool guerilla ambient ads, I presume they are for the super glue ad which is in my opinion something creative not absolutely original but of cause creative. Wish them better luck in the coming LIAA and YGA in London and Australia this coming month as well.

sony bravia

well finally thought of journalling down and critics of ads rather then m life which is getting more and more mundane. Prolly because I am not very radical person.

Been a big fan of JUAN CABRAL's work, too bad he wasn't able to make for this years CCA jury. Hes the creative partner down at FALLON UK and the brain child behind the highly awarded SONY BRAVIA TVC AD. I simply love TVC on the balls, raining balls were all rolling down the streets in SAN FRANSISCO I can imagine that sight. Accompanied by the beautiful piece of song by José González's interpretation of 'Heartbeats' - originally performed by Swedish band, The Knife. Fuck, the tunes is still looping in my head. There were some scenes in the TVC which really amazed me. Like the frog leaping out of the pipe after the balls came in contact with the pipe.



Like what I always say, since you are only as good as the most recent things you've got! Well the new TVC by the same cast came up with yet another stunning piece of TVC that amazed the industry. With the stunningly beautiful colors shown. What do you get when you combine 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire together? Well the anwser is simple, you just got to find out yourself. http://www.bravia-advert.com/

But well I just hope the colors thingy will end soon for the SONY Bravia commercial in UK cause I think its getting pretty boring already. Though this 2 ads I would say were technically profound, but at the same time where concept and idea is concern its getting pretty boring. But well will see more of JUAN CABRAL the great argentine ad man push the boundaries.

Some colorful pics to share:

ORD IS COMING

Well its coming, yes its coming closer and closer. All my dudes are so so excited. Damn! Can't wait till its finish, everything was breezed pass so fast. Before I got enlisted I was so afraid things would not work out like it would now, though during my service there were many tide both high and low. I still vividly remember the person who told me not to worry when I got enlisted. Well some things will be buried in my heart. Well finally we are all getting our freedom back. Yea!

Yes yes can't wait to get into the workforce. I know it would be very tough but of course at least I am doing something which I like and not something that I am being forced to do.

Well all the best to my dudes and myself. Exactly 1 month to ORD cheers. I am going to clear my leave soon too yea!

meal time

Wanted to write this entry yesterday, but well as usual being the lazy me I wrote off the idea from my mind. Well had being hopping for a reply from Ali Shabaz for almost a month, finally my wait has paid off. Thank God, its really something I had a strong intution. Well would be waiting for a further mail from Mercy JWT's creative service officer to email me with more information.

Well coming back to sunday's event held at Clarance's house its so awesome. We invited, they came. Coolest gathering we had in ages, well the last time so many of us gathered together, well I don't recall. Hahaha....its been so long.
Always wanted to have a gathering but never successful. The whole jim gang were there, and best of all we even invited their GFs. But well everyone were like a big family we knew each other and everyone were accomodating. Hope no one was bore out.

Well a few shout outs to peeps like IAN who sacrifice his time by helping Clarance and his grandma from 9am all the way till 5 plus when i met up with him to get drinks. Also to Darren and Yuting who helped to get some grocceries when we had some last minute fill ins. Last but not least my dear Ganwei, who some food in with his gf. All had an enjoyable evening I could see, catching up on some really good old times over dinner just like a big family.





Well some things in life is not measured by the value. Half a roast duck = $12, food = $100, a bottle of vodka = $120, a table full of buddies company = priceless.

Some group pic we took after a sumptous steamboat dinner. Hope for more to come in the festive months ahead. With me ORDing in a couple of months time. Cheers!

luck not so lucky....

Well should i consider myself lucky...I am moving into a new OFFICE...but guess what I've only got the opportunity to use it for 1.5mths. Got a few more weeks to endure before I officially finish my NS liability, waiting for this day to come like forever! Seen so much experince so much, wierd people doing wierd stuff as well as unreasonable demands and complains all this is what I've personaly experince during my stint there. Many might think its nothing but to me it was something I've never seen!

So much to journal down and so much to talk about, but well it would be too boring to write em all down.

Was made to move 1900 files from my office, shifting them around the station, as usual I was sweating like mad. The boxes we were made to carry were heavy and I dare say it weighs around 7-10kg per box. Of cos with the boys we had fun moving them up and down. We even had a mini go cart race with the crates we use to store the files. It was all fun. All this would not have happen without the planning office without letting us know that the contractors blangla we not helping us to move the dockets together with the compactor. Everyone were like pretty pissed off with the fact, espcially when the rest of em are all muslim and I am the only cheena boy in the office.

Well, had nothing to say about our Head as she is never concern about her men. She is the sort of superior who never sides her subordinates and always exposing them to outer interference. Well that sucks and also made everyones morale in the office low. None of us like her whether its the other office or my office.

Well in another 5 weeks I will be officially stepping down from duty. I am so looking forward to that day to come.
I really hope that the company that is offering me the Internship would reply my mail to him. Please pray for me!! Please Please Please.



Some really enjoyable moments before we eventually move to a cleaner and new office!



Well as you can see obviousily that I am the only cheena in the group!! Cheers to that been through 05/06 as well as well 06/07......cheers to that!

a Fantastic outing

Finally able to get the composure to journal down another not so interesting entry. Haha jus jking. Well was talking about the bangkok trip, and now I am back from it. Well the trip was quite fulfilling, bought stuff at great prices(at least for me).

Day 1
Left SG on friday (11/08/06) for Bangkok, thanks to my dear friend Ganwei who gave me a ride to Changi Airport if not it would be a long trip from my place to the airport. Collected our tickets from the Jetstar counter, well everyone were going out on a holiday together so we were all really thrilled at the thought of it. In our hearts everyone was wondering how the Jetstar plane would look like in the interior cause we received many not so good comments about it. But we wanted to have a feel for ourselves. Well, luckily Mel had experince in choosing the seats and we were all not disappointed with our seats on our way to bangkok. We got seats that were spacious, it was at the centre of the plane at the emergency exit points. But I was pretty angry with myself because I had acrophobia, which meant I had to give up my window seat for Ian who slept almost slept through half of the trip. That Sucks.

When we reached Bangkok Intl airport, its all about waiting...waiting and waiting. Everything in Bangkok has to wait, theres nothing we do that dosen't relate to waiting, we were all so fustrated the customs was stuffy and people were like waiting to get their passports checked and chopped before exiting. We waitied for like an hr before we got our passport chopped after which Steven's and Mel's lauggages went amiss. We walked from T1 to T2 and then from T2 to T1 just to look for their baggages which were left lying around the conveyer belts, well I guess there wasn't much customer service involved in this crappy airport.

Went to wait for a cab, which took us another 30mins to get one afterwhich a 45min trip to our Hotel Indra Regent, the traffic there was horrendous everywhere is cars and bikes congestions are everywhere. When we eventually reached the hotel, it took us another 20mins to get our room, to top off our misery we were given rooms on the 6 floor which were the smoking rooms. FISH! But well to content ourself, we threw our baggaes and left for our shopping. Walked to this shopping mall called the platanium mall, which sells mainly teenage gers stuff. pretty disappointed, the mall was big but nothing much for guys like us. So went to have some food at their food court, nice varieties of local delights, it was a first for me to see a food court all non halal every store sold pork. We ordered quite a bit, if i could remember an oyster omelette, beef ball soup, grilled pork, pork salad and omelette rice. Afterwhich, we walked all the way to Discovery Centre.

The walk was about 30mins, steven and I were like sweating profoundsly. When we eventually reach the mall we were so glad. Finally air con, the place was relatively small, its the norm shops that we see em in Singapore, except for a few furniture stores we sells some pretty cool designer accessories. Walk on to Siam centre which was like beside it, saw some pretty awesome things there to, like a concept makeover studio which was like 2 stories, but what was unigue was that the whole stores exterior was in glass panel. Well the peeps inside look pretty cool as well, with some guys spotted in dreadlocks and the not to mention ladies pretty as well. The equipment they used were also all very up to date, like broncolors lights and also mamiya RZ67 with a digital pack, and not mention a MAC G5. Walked a little more and saw a ED HARDY boutique and comparing to the one at hereen I think ours suck. Finally we came to Siam Paragon, I tell u this place is awaesome, its 6 stories high and everything inside is designer label, from Gucci to Levis boutique and Siam Paragon's dept mall, its just as crazy everything that is young and trendy are all house under this place. From their local labels to international brnads all could be found there, the place is fantastic. Food stores and restraunts were plentiful. Everything there was just great. Afterwhich had dunkin donuts there and went to pray at a shrine with steven which was near this building that is like all SG label, that houses BLACKJACK a real big one and club21 boutique which i regretted not brining my club21 members card along if not i would have bought something there as well. Hahaha.
Afterwhich we walked back to our hotel, bought ourself some pork burger at Mac Donalds and savour them in the hotel.

Day2

Day 2, we got up real early to have breakfast and then immediately after that walk around the hotel before embarking our mission to Chatuchuk Weekend market. Hell that place was hot, everything and anything could be bought from that market and at cheap cheap prices, things like trendy t-shirt to home ornaments everything could be found there. Bought lots of stuff there steve tees toys, key chains, gifts as well as shorts and shoes. We walked from morning till the late afternoon before we finally decided to call it a day. Rest awhile at the hotel and then finally left for MBK centre. well that place is just as big, it houses everything from computer parts to textile and apparel. Went to have japanese food and then later bird nest and sharks fin soup. Walked around till 5 plus in the evening before leaving for Suan Lam Night Baazar, sat this on the ferry, caught a glimpse of the skyline in Bangkok. Walk abit more and bumped in to the least most expected person JEK our ex NAFA Lecturer he was with a friend there. Haha Steven chat awhile with him and we left, Ian bought some mango and ate them in the hotel.

Day3

Everything was more relax, the dudes went to have our so wanted Thai Massage and Mel the only girlie went shopping on her own at Platanium centre. Haha the massage was fantastic, both Ian and I got a ger to massage for us whereas Steven got a guy haha. The massage was fantastic, all my bones were like snapping when she massaged me but overall the feeling was great and whats best is that it cost only SGD6 for a person haha the session lasted for 1hr well worth it. Went back to the hotel to meet Mel but on our way we walked around the market beside our hotel, woah there were pure gems inside the hideous lanes. Bought jeans for like 20 baht was like a steal, the dudes each bought the same jeans. Afterwhich we went back to the hotel for a rest and finally took a cab to Siam paragon, where we had a feast at their famous chain of steam boat outlet the, we ate like a king and their service there was excellent they used palm tops to order the food which I think was great, excpet for my wait fo a bowl of rice haha, probably it was the communication error. After all this we walked along their mrt track and reach central world it was a freaking big mallbut so unfinished. Ermm well write again tonite got to prepare myself going out to meet friend...

weeks draws closer

Days draw closer to ORD! Everything seems like yesterday, like the first day I joined FOXTROT. Though my stay at FOXTROT was the most pleasent one but I sure had my fair share of fun as well as knowing some really fun peeps. Well everyone in the office was always busy with their stuff, and till now nothing much changed. Its in this sort of enviroment you actually get to see different sort of people, pretty interesting this new hobby of my I think I am going obesesive over it, observing each individual doing their thing. Hahaha.....

Went for the NDP preview duty, was pretty excited over the occasion as I would be OPscon to ECHO division to helpout. My TL for the day was SI ROYSTON wella very short fella but physically fit to the max, heard from DIN he was the 1st batch of UNPKF(Unite Nation Police force). Well he was a joker man despite the senior rank that he is holding. He mingles with his man, talks with that kiddy attitude. I would rate him with a Cool Factor.

We were brief on what we were suppose to do at the station. As I alight from the bus, I saw SGT Jason Kwek he was also on duty. Haha, but his job was much simpler just stand at the entrance where the supporting units and GOH contingent enter. Stop tochat with him for awhile before instructions were given to report to ECHO's sector at the National Satdium. Got our gas mask and stuff like that, was then led to the tentage outside. We were assign to conduct security checks on suspicious bags, which meant we were left to our discretion to check each individual spectator's belonging if they deem to fit the description given by the PHQ. Welltime passed fast espcially after 1500hrs, the crowd came, frommy gate we were expecting about 10k strong crowd entering, evenly shared among the 3 lanes that our division is incharged. Huge numbers of spectators swarm in, the army boys(GUARDS) were working like crazy giving out the goodie bag and the ushers were like so busy peeling the tickets, wish I could help them but well orders were given to mind our own business, and so thats what I did well I do pity them espcially the army boys giving out the goodie bags.
I guess our duty was quite relax cause once the gates closed we were given orders from ECHO division to rest at their OE designated corners. As usual dinner was KFC, well they should change abit. I finally know the difference between FOXTROT and ECHO division. Hahaha, FOXTROT is always concern about the welfare of the me, whereas ECHO they are more result orientated. From the OE rooms I can see the difference, Echo's was damn lousy, so cramp and hot whereas FOXTROT's OE corner was like fully air conditioned which we never really did get a chance to enjoy. All was well that day, so nothing much to complain about, the only thing that was crazy was the standing, legs were killing me when I reach home. That sucks!!!

Well another week to go and off to Bangkok. I want to visit CREATIVE JUICE/G1's office I've got the address already. Dying to go there and see.....hahaha. Hope to write another entry before I leave for my Holidays!

Cheers!

Now spinning Snow Patrol - Chasing Cars

its been so long

woah! haven been inputting any entries for about a month. Finally got the chance to clear my leave, well having said that I have about a month or so of entitled leave to clear. Been so busy with my own portfolio as well as preperation for holidays with my friends to Bangkok. There is so much things to prepare for the trip, like booking of air tics and booking of hotel all this has just been done. Whats left to be done is to plot out the places we are gona visit.

Everyone seems excite at first, but recently Ian was talking on the phone with me. The anxiety and excitment has seem to have died down probably its because his friends who has just visited Taiwan brought back too much goodies. But still we are glad that ORD is drawing closer for everyone of us, including myself though mine would come 3 months later then them haha...

My cousin just got wed that day. Attended both his church ceremony as well as the chinese feast in the evening. It was definetly a glorious day for him as well as a happy one, haha I am talking rubbish right of cos its a joyous one. Well there seems to be so much things happening this month.

Well been really busy working on ideas and concept for myself. Doing shoots with Darren whos doing the photography and for myself art directing every scene, its really fun despite the sweating and stuff. Really proud of the photography work we produced there would definetly be more to come as we are alreayd coming up with some other ideas for our next shot.

Passed by Red Dot museum on sunday with darren. Everything looks rather old from the out side, but in the inside everything looks new. But still abit eery, maybe its because of the rich history it has as a Traffic Police HQ.

Well till next time, I would prolly post more crap.

yea! thats what I call advertising

Like I so anticipated SG finally was awarded a GOLD LION yesterday at CANNES. Well it came from my prediction, the strongest agency in SG Ogivily SG. The winning work is for EAST TIMOR, well the illustration was fantastic the colours and art direction were great it truly brought out the colors of EAST TIMOR despite its unrest turmoil.




The other asia agency to bring back a gold lion for press was from thailand, the agency won the gold lion for the work for KODAK, it was also BY O&M. SAATCHI&SAATCHI too won a silver lion in press and a bronze lion for the cyber lion. MCcan Erickson too won a bronze Lion for their GNC ad. Well cheerios....well all in all we got a strong showing at this years CANNES award. cool..we are definetly up at the top with ogilvy singapore being the leader of the contingent at all the international award shows.

Back to the international ground. Mr. Droga again showed that only the best of the best could work with him. With his hotshop just open recently they won a grand prix for the cyber lions sharing this honour with CRISPIN & BOGUSKY, which i thought they didn't win any awards this year. But well I am sure DROG5 will be the next hotshop for years to come.

nothing much

nothing to much to blog about, so entry was getting lesser and lesser everyday. But recently got myself very enthsiastic on the Cannes award, well it got me glue to the monitor to check the results once they are being announced. So far it was rather disappointing for SG's creative shops as most of the big guns didn't make too big of an impact comapred to last year. Though ASIA did really make ourself noticed as a whole, with 3 Malaysia Hotshops(JWT MALAYSIA, SAATCHI&SAATCHI MALYASIA as well as ARC MALAYSIA) gunning 3 gold lions each respectively not to mention silver and bronze lions, well malaysia trully rawked this years Cannes. Well amongst the few that they have won, I was rather impress with JWT MALAYSIA's ad for kleenex well it was a well done point of purchase for outdoor, the rest were just so so in my opinion.

Coming back to my homeland SG we won a total of 6 bronze, so far 10AM communication is the only one that is doing rather well. Garning a PROMO LION with its red bull puzzle promo item which looked really idea, well it rawks. Next comes the outdoor awards we could only achieve bronze which 2 for O&M, 1 for Leo Burnett and 1 for SAATCHI & SAATCHI. Let me elaborate more on the ads that won a bronze Lion well in my opinion all except for O&M ads were trully metaphor advertising which I basically understand it as the traditional ones who don't give shit to the audience, as for the other two BIC pens by Leo Burnett and LEGO by Saatchi they are more of the scammy sort of ads, less text more visual inscript. But well all the ads were really amazing, though they are all scammies they do make their point and they are trully stimulating which " I LIKE " hahaha......

Well looking forward to SG in tomorrow's reasult as the press category will be announced, well hope SG's agency will win some GOLD LION back. Out of the 63 shortlist in the PRESS category yet to be awarded a lion's agency's are MCcan Ericksson SG whom they send 2 corrsepondence to the festival itself (Ivan Hady Wibowo Head of Art & Craig Rosenthal Associate Creative Director), JWT Singapore, Bates Singapore, M&C Saatchi and DDB. Well all this are the biggest name in the S'pore creative hotshop's list. Well I have a strong feeling 1 agency or maybe 2 will be awarded a GOLD lion for their PRESS work. My bets are O&M's East Timor illustration ad and 1 of the economist ad(which i never seem to understand what it means) but nonetheless the art direction are fantastic, next would be SAATCHI&SAATCHI SG's Yamaha Bikes and also the last one which might be a silver at the least the MILO bars which is also by O&M(the same ad won a silver at the one show) would be great to see it win it one more time.
Well will corrsepond and blog more on the results for the PRESS category tomorrow. Cause we've got tons of SG's agency's work been shortlisted, which I think we would stand a high chance of getting the LIONS.

But overall what i deduce like I said in a previous entry Thailand has yet to make an impact on the world when it comes to print. Judging from all the big award shows, results has proven through D&AD, ONE SHOW & CANNES, SG is still a dominant force, in my opiinion if there is a force not to reckon with its definetly not THAILAND whom SG should be afraid but our neighbour MALAYSIA who has really shocken myself as well as I am sure all of the SG's ad creatives with its wonderful showing. Cheers to them!!!

Well going over to the International scene, well Australia had it all by winning the grand prix for DIRECT, with their LYNX ad. Next to mention is DROG5 by ex publicis worldwide CD David Droga the legend with its first win at cannes for Marc Ecko the street label winning a silver and a bronze with the same ad in the same category. Outdoor is really jam pack with lots of really cool work, JWT malaysia's kleenex slit campagin rawks, been enjoying what their CD Edwin Leong's team being doing cool work, I am sure Mr.Tay would be happy to see his malaysia's shop achieve. Next comes this ad by an australian agenyc for chupa chips the lollipop well nice colors and art direction no wonder all 3 work were featured nice job done. Finally an ad for Sony Playstaion from a south amercian agency haha...it was really cool showing a soilder in a battlefield bproning on the ground and looking at his necklace with a lady in a position of playing a game console, a follow up of the same campagin was a boxer before a mathc praying to a photo in a frame same thing a person playing a game console.....haha I got the idea instanly on what it was trying to relay. A ambient ad by JUNG VON MATT which I think was a germany creative shop came up with the mini ad, well it certianlly caught attention and itself a cult brand had the idea send across to each and everyone.....

What surprise me this time round is that, WEIDEN + KENNEDY and Crispin andd Bogusky did not had any ads winning anything or shortlisted...this makes me wonder why?

Well whatever it is I am looking forward to seeing the results for the PRESS category.......at CANNES
And i trully hope Argentina beat Netherlands.....and crush them......MESSIE MESSIE! Till tomorrow.

hard @ work

Another hard at work week. Lotsa of new ideas and exciting ideas to be executed this whole month, hope I can get all of this work done in time for my next session with Mr. Tay. Most of the ideas were really taken into much considerations and of cause some uderstanding of the product before execution. Got my IMAC which runs great, this signifies the don of a new age for me in terms of changing platforms. Indeed Mac's OS x RAWKS!!! Well the decision was rather and expensive one and I hope I won't regret it which I made a promise to myself that I would really strive hard to achieve my goal and dreams.

Spend my Sunday morning out in town taking pictures its been a really really long time since the last time I took my NIKON F100 out for a sun bath, though the weather that day wasn't the best, still I got some images that would be of great use to my projects. Every little photo session trip is like a mini tour around the urban jungle in town, I get to explore to places I would less likely visit. Like for this trip I actually ventured much into places I've never come across, walked around coller quay's old shop house's back alley which slowly lead me to the heart of raffles place, that place wasn't anyplace alien to me cause it use to be a very usual photo taking area back in those school days. But what made me excited was I finally got to know where CLUB STREET and ANN SIANG HILL was!!! Got a glimpse of that so mysterious place, walked around that area quite abit got to know where the design house ASYLUM was as well as the boutique VENUE was located. Which I happen to stumble upon PARADOX MEDIA a design firm set up by one of my reservist personnel, it was just located beside the ASYLUM. A very nice place, would say its quiet probably I was there in the early Sunday Morning. Very nice time there.....ermm probably I would do another trip of shooting this coming weekend as I 've still got TONs of other work that needs my attention.

ORD is drawing closer and it just send the thrill down my spine. Well I am just gona do my best to finish my project and get everything done for my portfolio.

Just hope God will bless me and Guide me!

Days just pass us by so fast. Another week has gone and everything seems like a breeze, there is so much to anticipate. Work is like never ending always appearing on my desk at work, how I wish I had some sort of magic spell that would just blast them away to somewhere I would never need to see them again. I really really wish all this dumb ass desk duty days would just finish up fast, on my calendar I could see my ORD days already....haha its like drawing closer and closer.

So much exciting things outside NS is waiting for me and I could see em. Gwen msged me on MSN and she sound rather excited cause she got herself into the SIM design course which I introed her....well felt really happy for her. I know she would be cause this would be her very first actual design course, despite her diploma in architecture from SP.

Caught the movie Da Vinci Code, well this movie I would probably rate it at 3/5. Why an average score well its not a show that is like a must must to watch but definetly a movie if you are a DAN BROWN's fan or at the least someone who wants to know what the hype is all about in this book. Personally I felt that the movie is something just for a laugh, after watching and then forget about it. Well its like too much crap I would not probe much into it but still some of the things in the movie is hard to digest. But well my dude got pretty much offended by it haha...and the little hints left for the traces were really very nice I would say....an average movie from an author with great respect.

take 5

well finally I could get my break now. Been having a very heavy work week, at last I see some time off in between. As the days draw closer to ORD many mix feelings, well it just tells me that the govt is no longer sheltering me anymore, I am finally entering the workforce. Harsh as it may seem but its afterall reality that I've got to face.

Well embraced almost 1 year all by myself, it all seems like yesterday. The first day I entered PA till now in division and in 6months time its final for me. Never thought I would be in this state very. Once again life showed me how interesting it really is and how everyone evolves.

Witnessed the COMMANDO's 3rd & 4th COY's red beret Ceremony. Well it was really a feat, 10 months ago they were at PRC where my Mum put on the JUNGLE HAT for my bro and now seeing him donning the red beret it was indeed the proudest moment for me, even thought I wasn't able to accomplish half of what my brother has done I am proud to have him as my brother. They accomplish some of the toughest training SAF has to offer like jumping off the place, treking in brunei's swamps and finishing the 35km and 72km route march. That enough to gain any men's respect for them. Well cheers to them. My bud Ian was there to perfomr for us, haha showing us his row in his battalion haha, really an eye opener espcially the GPMG that they fired it was awesome.

Well end for today another week for me ahead at work, so much to do. Some pics to share.

one week of hell

Yea!! 1 week of hell 2 weeks of hard work is finally all over. That was a real feat General Election 2006, haha I can proudly say I was part of the manpower managment team for this event, though everything wasn't going all smooth sailing but we manage to tide them through. Lost about 2kg, work during this 3 week was extremly heavy, having to come back on weekends and at time stayed back at work to continue the job. Hope everything will go slower, hope nothing much would happen for this week except for the attendance marking and admin stuff that I need to attend to this coming week, they are tough but compare it with the event that just pass its really not that significant. The crucial night for us was on friday, I practically work non stop for 48hrs with my APO, we only caught a wink at around 0330hrs but we were awaken by the horrendous ringing of my watch and handphones alarm....from there we work till 1400hrs and finally got relieve and went home to do my voting.

Reached the polling station, dead tired I tell you. I didn't even know which queue and line I should be walking to, thanks to the staff there who made it easy for me. Hahaha, watched the elections results with my mum and was pretty glad that PAP retained almost all the seats. But my focus was on my own GRC which was won by our Health Minister Mr. Khaw Boon Wan and Co. immediately I felt a sigh of relieve.

Went to basheer bought the campagin brief, and as usual walk around abit at muji after that looking for a note pad and also a pencil case but there wasn't any that was up to my liking so went off the place empty handed.

This issue of campaign brief was really interesting, amongst the articles were 2 very interesting ones. I would relate the one on JWT south east asia, cause it had my idol and my critic mentor JWT's ECD south east asia Mr.Tay it was like a dream come true, though the notice to meet him was late, but I told myself I would not miss anything for this session with him as hes really a busy man travelling around and judging the international work, i just had to attend the session with him.
Well I am sure JWT in SG will soar to greater heights under his leadership, with his huge array of rich experinces and awards won. Went to his office on FRIDAY, it was my first time at an ad ageny got and gally the place that place....arghh I immediately felll in love with, Mr Tay came out personally to welcome and brought me to his office, well got some pointers as well as some critics and also tips on improving my ads. He showed me around his department and the works around, it was a pretty new office I would say and the works that I saw were much of what I just saw in Campagin Brief I am sure they are gona win some metals this time. Ermm really looking forward to the next crtic session with him.

The next article well they were saying about SG losing their claims to being at the helmof print advertising in ASIA. It was rather a very critical claim and also controversial, they took the results from the ADFEST 2006 and made the comment, well just because 1 award show they determine that SG was losing its foothold at the helm when the big shows like clio awards, the one show, cannes and D&AD has yet to announce or even still in the midst of judging their awards. Well even in the nomination list in D&AD thailand only had one finalist and there wasn't even any other ads for the publication of their 2006 annual. Well they were making their remarks too early. I agree with Tham Khai Meng Regional ECD of O&M asia pacific and the BBH Tokyo's ECD and current saatchi saatchi ECD's comment as its too early to make the remark now as all the big shows has yet to be judged. No doubt THAILAND'S upcoming agency CREATIVE JUICE/G1 was the most awarded agency with their TAIMIYA ads but none other ads, but in SG O&M had their fair share of statutes for their ads on the ANGLICAN WELFARE COMMITTEE. Well I would wish to see the results of all the other big shows and shut all this idiots comments. I actually had lots of respect for them but after those comments by them well it made me think twice about their character. No wonder they say this industry is so bitchy.

Been so busy the whole week through, working on the GE matters. Work at home were not anything sweeter, projects were stacking up high, so much things to handle. Maybe its because of the ORD mood I am in.

well its another long weekend. With the election going on and all...been really following closely to the different party's rallies and speeches, i wasn't never a person whos interested in politics, just don't know why I am following so closely to this one. Well I am pretty supportive of PAP in my GRC though I am not a person who really supports total domination, but comparing the opposition who is fighting for my area constituency really makes me worry not only for my GRC but also I doubt the strength of the opposition party who came to contest for the place.

Bought the CONCAVE SCREAM's album yesterday, well they play some real nice experimental music. I must applause them for their great effort as well the cd cover it was fantastic, loved the whole package. Haha spend quite abit from my progress package and the NS allowance haha.

Got alot in my mind to think about, have lots of plans in mind am still trying to sort things out.

Been chilling to this song for the past 2 days:
Artiste: SNOW PATROL, RUN

I'll sing it one last time for you
Then we really have to go
You've been the only thing that's right
In all I've done

And I can barely look at you
But every single time I do
I know we'll make it anywhere
Away from here

Light up, light up
As if you have a choice
Even if you cannot hear my voice
I'll be right beside you dear

Louder louder
And we'll run for our lives
I can hardly speak I understand
Why you can't raise your voice to say

To think I might not see those eyes
Makes it so hard not to cry
And as we say our long goodbye
I nearly do

Light up, light up
As if you have a choice
Even if you cannot hear my voice
I'll be right beside you dear

Louder louder
And we'll run for our lives
I can hardly speak I understand
Why you can't raise your voice to say

Slower slower
We don't have time for that
All I want is to find an easier way
To get out of our little heads

Have heart my dear
We're bound to be afraid
Even if it's just for a few days
Making up for all this mess

Light up, light up
As if you have a choice
Even if you cannot hear my voice
I'll be right beside you dear

spot on...

Just caught the GOSPEL OF JUDAS on National Geographic channel, well I would say its really enriching in terms of knowledge gain as well as other values. Well it talks about the matyr himself Jesus and of cause the man himself JUDAS.

Coming from a school with the teaching of Jesus Christ its really hard for me to resist that channel while I was doing my usual stunt channel hopping. When I came to that channel the story just caught my attention, and all all focus was on the TV. I got a deeper understanding of the gospel by Matthew, Luke, John and JUDAS. At time i really think that the historians are contradicting each other with words that seems profound by them.

There was this scene where they replayed a clip of a movie about Jesus and Judas talking, they really explain the modesty and respecet between the people. Its really something that we should all learn from, now i trully understand the graceful teaching of christ as a whole.

My bro called back from BRUNEI, many exciting stories I am expecting when he comes back to SG. Everyone at home is missing him, espcially my DAD and Mum well I would say myself as well but my mum was the one who is really anxious for his return...hahah but I could understand her feeling..

long....

Been a bout a week since I wrote an entry here! Haven got any really interesting matters to share, well everyday since to be abit too norm. Going to work coming back home, work on my computers and gym workouts. Well its like abit too cliche, it seems like a normal routine for a geek. Well got to find some interesting matters to work on before i get cobwebs spun around my head.

Been having constant headaches, probably because of hundreds of letters I fold. Feeling so lazy ever since I finish my ORD IPPT, haha so sick of running in the evening, just feel like coming back from work and then just sit infront of my TV and just stare into it blankly! Yea I know it will make me fat someday, but I can't help it, I just feel so lazy, so is like on even days thats the only time where I work out on my free weights in the gym.

Oh ya! Yes did had an enjoyable weekend with dudes, espcially Ian who is back from his Atech, well had fish steamboat at a coffeeshop around Steve's place and it was desert at Chinatown, that was also good as well had mango sago by recommendation of Steve and then ah seng me Ian and steve went for a late night KTV session at sophia rd haha, sang till 3am and all were like dead tired haha. Guess we are all getting old.

Well having to relate all this its really tired now. Well signing off here......

too much things

well my table is overwhelm with books, papers tons of refrence materials. I cant even comprehand...fuck ermm got some ill images of my messed up table. I think I've got to start clearing before everything piles up like a waste land.






After look through the images, I realise I am having tons of black things, black pens black note pad, black tags. Only my IBOOK is white which made a difference on my table which seemingly look so moody...just like me so moody... passed by lornie road on thursday while on my way to bukit timah, saw her house well it brought back some fond memories espcailly the overhear bridge.....well all was well...just a sudden thought that I think would be good to jot down in my journal.